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Internet Security: Not Just Male Instinct

(PRWEB) May 25, 2005 -- Perhaps primal instinct or perhaps just nerd appeal. Men typically consider themselves in charge of household security. Women typically get a bad press for being vulnerable and for not having security street smarts. As one recent survey conducted by the British security team, NTA-Monitor, stated while referencing PIN number security, "Two thirds of the women we questioned are using the same PIN number for all their cards, making them a more vulnerable target for fraudsters. It only takes someone to see you entering your PIN number, then if your cards are stolen and one number fits all, they will have access to all your accounts." The web is packed with horror stories of gullible women taken into market scams and phish attacks seeming to buckle under the first sign of a Nigerian email pleading to deposit his $120 Million dollars into your account while he hides from terrorist rebels.
   
Not so! says Wendi Trent,LogiGuard LLC Director of Marketing. Trent explains that LogiGuard has seen an interesting trend in recent months in the increased purchases of security programs and services with the majority of these sales coming from women. There is a large market sector in the security software industry that has been neglected for too long, and, exclaims Trent, LogiGuard is going after it! Trent continues, Traditional security packages have been very cumbersome, monotonous and most, downright 'ugly.' Take for instance our leading competitor, in the AntiVirus field, Symantec's Norton AntiVirus. While it may be stated that it is a 'no-nonsense' program, it is also a no 'personality' program as well. It's user interface is enough to bore even the most tech-saavy women on the web.
   
Introducing products with form and function remain top priority for the LogiGuard team, with their initial product Hacker Guard for website security now leading into retail security programs with its premier showing of RegiGuard Registry Cleaner. The internet security industry is not just about functionality anymore. Good looks are teaming up with strong protection.
   
We knew it would be more appealing to women, claims Trent, we just didn't expect over 70% of our sales to be female! It's been a continued surprise. With the anticipated release of PC Prowler Surveillance Monitor, LogiGuard hopes that the sex appeal will continue. Especially in light of last December's surprise increase in online shopping by women, as stated in Business Week, January 5, 2005, Women are better shoppers than men, and they're getting more and more comfortable shopping online. They want bargains, and they want options. Men tend to know what they want, find the best price and buy it. For women, generally speaking, shopping is half the fun. They want to know the differences between products, and tend to be much more sensitive to the shopping experience. Along with the boom in feminine shoppers, women are actually very much aware of the importance of security products that can provide the protection desired from the vulnerabilities to hackers, scammers, con-men, spyware and every other internet scam who target the weak and ignorant.
   
In addition, women take the web more seriously, according to Marketing to Women, October 2002, More than half of online women (54%) log onto the Internet primarily to gather information or do research, while 1% go online mostly for entertainment. This female trend is in sharp contrast to the male propensity to surf as a source of entertainment.
   
LogiGuard is especially excited to launch its' antispyware program SpyPry which will introduce a personal version free of charge as part of its' retail sector expansion. Again, security and style will remain the hallmarks of the Oregon-based software company, keeping her safe and secure! SpyPry will compliment other antispy programs, and since spyware is definitions-based, LogiGuard feels pretty good about it's over 30,000 strong spyware listings.

Keeping it in focus, security is not just for geeksinternet security is now ladies biz.

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