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Iowa Business Blog Workshop

Clive, IA (PRWEB) January 12, 2006 -- Mike Sansone, an independent blog consultant, is offering a business blog workshop on Thursday, January 19th from 10:00 a.m. - 2:00 p.m. at the Courtyard by Marriott in Clive, Iowa. Cost is $40 a person with lunch provided. Seating is limited to 25 attendees.

Get Started Blogging (www.letsbuildablog.com) is a four-hour workshop allowing business professionals to learn about powerful web application tools such as blogs and syndicated content, also known as feeds. The morning session of the workshop will be a discussion on blog basics, including developing blogging policies internally. The afternoon session will see three blogs published from start to completion of three posts - also covering building links, pinging, and tagging.

Blogging as a communication tool continues to grow quickly. Companies are realizing the marketing potential available by incorporating blogs into their overall strategy. However, it's not just about marketing in a traditional sense; it's about engaging into a relationship-building conversation with your customers.

"Whatever label you put on it, be it "Conversational Media" or "Social Journalism", blogs are changing the way professions do business. Web Development, Copywriting, PR and Marketing, Content Management, Customer Retention are all changing," says Sansone, a former AOL Community Program Manager, "And if they don't change, they may be lagging behind before long."

Sansone currently writes two blogs, Copywriting Watch (www.copywritingwatch.com) and Iowa Blogs (www.iowablogs.net) and coaches several clients - businesses and individuals - on their blog sites.

"The Iowa Blogs project continues to amaze me. Every weekend, we update the site with new listings. We launched in early December with just over 100 blogs listed. We've seen it grow to over 200 active blogs - including more than 20 business blogs. And it just keeps growing."

To register for the workshop, visit the event site at www.letsbuildablog.com or call Mike Sansone at 515-778-8527.

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