Good Information Articles

The Importance Of Implementing An Integrated Marketing Plan For Your Small Business

The progression of marketing -- moving beyond traditional to include interactive, consumer driven, social marketing has spread like Ebola. It?s often referred to as Integrated Marketing Communications (IMC). IMC is ushering in a new era in which marketers blend communication messages across all available media channels into a continuous brand experience. As part of a successful integrated marketing strategy, IMC integrates public relations, advertising, online, social media, etc; and other communications elements into one cohesive entity all sharing the same message.

Many organizations today are now embracing this concept of IMC. Instead of dividing marketing communications into separate groups that rarely communicate; organizations are now integrating all marketing disciplines under one umbrella; thus, making every communication consistent with one message, sharing the same strategy. This also allows marketers to execute marketing campaigns more efficiently without having to jump through hoops to get approvals for creative, content, messaging, etc.

The key to effective integration is the cohesiveness between various marketing messages, and the understanding that marketing is fundamentally a conversation between a company and its prospective customer. It is not one specific marketing campaign or press release; rather, how the blending and execution of such disciplines convey a message synergistically, and at every possible customer touch point.

IMC includes the various tools such as advertising, public relations, personal selling, sales promotion, direct & database marketing, sponsorship, event marketing, social media marketing, and online marketing (search, banner advertising, affiliate, etc.). Since the purpose of marketing is to generate revenue, increase market share, drive preference to purchase, and/or build brand awareness, marketers need to find ways to do this effectively; and embracing an integrated marketing strategy is the first step.

Integrated Marketing At Work

Nike is a great example of a company that has fully embraced the concept of integrated marketing. Their integrated approach includes traditional advertising (billboard, magazine, and television); sponsoring sporting events and players such as the Superbowl and Tiger Woods; and engaging in online marketing initiatives by allowing consumers to customize their Nike shoes. They also spend a great deal of money in search marketing. Nike?s approach allows them to communicate their message consistently across all media outlets; and at the same time share that message at every customer touch point; that is, use Nike products and you will increase your performance regardless of what sport you are involved in.

Another example is HP?s ?The Computer is Personal Again? campaign. They utilized many forms of media with great consistency, and capitalized on each of the media?s individual strengths. Television shared real-life stories, print detailed many of the same stories and online extended each into a positive experience with which the customer could interact with HP. The campaign also used paid search to capture queries about HP products and services.

Conclusion

The adoption of integrated marketing is essential in today?s market place. As consumers, we are bombarded with thousands of messages from thousands of different advertisers each day. It has become natural for us to filter out these messages that don?t appeal to a particular need or interest. On the other hand, as marketers, we need ensure that we are doing everything we possible can to reach these consumers at a time when they are interested in our value proposition. This means that our message has to be where the consumers are looking all the time.

Britopian Marketing specializes in web strategy, SEO and offers online marketing services ? http://www.britopian.com ? for small business. To read more online marketing news, please visit: http://www.britopian.com/blog

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Small Business Rewards - Luck Or Hard Labour?
You're seeking for the best small business ideas. You really want to make it as your own boss! Everyday you see all of these opportunities that offer a chance to escape your boring 9 to 5 life.

Iteration2 Customer, The Linc Group, Receives Prestigious Pinnacle Award from Microsoft for Outstanding Business Achievements
Microsoft Dynamics Pinnacle Award for Excellence in Evangelism will be awarded to The Linc Group at Convergence 2007

Business Accounting Programs Whats The Right Choice For Your Business
There was a time when small businesses could run their operations with little to no book keeping or accounting practices. But with more and more people leaving their 9 - 5 job and opting to take their chances running their own small business either from home or an office is driving the demand for accounting programs. Countries all over the world are reporting an increase in small business and these small business help make up a countries GDP thus helping fuel their economies. The need for accounting programs for small business has never been greater as it is today, in fact most businesses can not get away with not having some sort of accounting program in place, to help run the day to day finances of their businesses.

5 Starz Travel Launches New Website
Specializing in Travel to Walt Disney World and Universal Orlando, Florida.

Central Florida Family Law Lawyers Appel & Gaines Offers Creative and Collaborative Divorce Solutions
The lawyers at Appel & Gaines, LLP experience first hand their client's struggles with the emotionally challenging, destructive and costly process of divorce in Florida. Therefore, their attorneys frequently suggest to clients that they initiate a "collaborative" approach to resolving their family law issues.

Standard Coverage for a Home Warranty-What to Expect
Home warranties have been around for years. However, until recently, home warranties were a well kept secret. Today, home warranties are much more common and are steadily rising in popularity. Although now, many people just don't know much about home warranties including what 'standard coverage' is for a home warranty and what they can expect for coverage from a home warranty.

Japanese Sword: A Great Piece for Any Home
A Japanese Sword is a wonderful decoration to add to any room of your home or office. Many people think that a samurai sword might look out of place in their home if their not Japanese or into martial arts.

Protect Your ASSets in Business
Many people are starting an online business without a thought about the danger this may pose to their personal assets. The type of protection you need depends upon the nature of your business and the amount of your personal assets.

All such business transactions carried out through internet is called E commerce
Ecommerce is the way of conducting of business communication and transactions through computer networks. Ecommerce is the buying and selling of goods and services, and the transfer of funds through digital communications.

Work At Home - Do These Things First
You may not be aware of the many different work at home opportunities the Internet offers. Just in the past 10 years millions of people have started making money working at home and they are using the Internet to do it. Of course with everything good about these opportunities there are frauds waiting to take your money.

Part 2 of 5 On The Home Business Set-Up Guide
Part 2 of 5 On The Home Business Set-Up GuideDear Reader,These articles will provide a step by step guide on how to start and run a home based business based on my experiences and other home business owners. This is part 2 in a series of 5 articles.

Do Your Homework On Home Based Businesses
With the seemingly endless variety of home based business opportunities popping up for those who what to work at home these days, it is important to make sure that the home based business of your choice is legitimate. No one wants to waste money on a work at home job that turns out to be a scam.

Silanis Co-Founder to Join Insurance Industry Panel on Legal and Regulatory Implications of Doing Business Online
Silanis Technology, the leader in electronic signatures, announced today that the company's co-founder and vice president of strategic development, Michael Laurie, will join a panel of Insurance and compliance experts to discuss the legal and regulatory implications of using electronic signatures when doing business online at this year's Association of Insurance Compliance Professionals (AICP) Annual Conference, Entitled 'Compliance at the Crossroads' taking place this October in Atlanta, Georgia.

Home Business Inventory
When people begin to develop home based business ideas, they must consider the amount of space that is available in the home to store inventory If the home based business revolves around music recordings then the space for the inventory can be small

Top 10 Marketing Ideas For Small Business
Top 10 Marketing Ideas for Small Business