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Leading Business Author Says Stop Layoffs and Break Corporate Rut

Orlando, FL (PRWEB) September 18, 2008 -- With the announcement of Hewlett-Packard's plan to reduce 7.5% of its workforce, a total of 24,600 jobs, business author Christian D. Warren calls for courageous leadership instead of reduction of workforce.

"Now more than ever companies must break the old-style, top down, no questions asked leadership habit of reducing the workforce to meet the bottom line," says Warren.

Warren's newly released book, "Running with Rhinos" - http://www.runningwiththerhinos.com, offers leaders an actionable guide book for embracing adaptive leadership and breaking free of traditional organizational quick-fixes.

"Companies must become mavericks and stop laying off valuable employees" notes Warren. "If we continue turning to reduction of workforce as a solution for boosting the bottom line, our organizations will continue to suffer from lack of long-term commitment and organizational weakness."

Warren offers Five Tips for Leading With Integrity During Recessionary Times:

#1: Leaders must embrace and maintain steadfast ethical standards. They must foster the company's commitment to employee stewardship and enrichment.

#2: Talking is overrated, a leader is only judged through their actions. Leaders must strive to empower the people in their organizations in as many ways as possible.

#3: Panic is not the key to success, rhino leaders must steer the pack by establishing a future-forward game plan.

#4: Leaders must disrupt the four sedatives of corporate lethargy: overthinking, second-guessing, group thinking and status quo.

#5: Leaders must recognize the ruts, habits and traditions holding them back and wholly embrace new leadership initiatives. A strong rhino leader never underestimates the power of his employees.

About the Author:

Christian D. Warren is an international speaker and business and leadership expert. He is the president and CEO of CDW Companies, including the prestigious technology and communication firm e2Impact. His expertise in the areas of leadership, influence, sales, marketing, technology, and business acceleration has made him one of today's most highly sought after business leadership strategists. His executive leadership programs, workshops, and retreats have been instrumental in helping individuals from all walks of life increase their level of influence and leadership mastery. Born in California and raised in the Pacific Northwest, Warren currently lives in Orlando, Florida, with his wife, Jami, and four sons, Cameron, Chandler, Connor, and Chase.

"Within every individual is a highly polished, effective leader; the trick of life is to bring that power to the surface and apply it. Christian has done a masterful job of showing us how to tap into that inner leader, how to grow it, and even more important how to apply it. The effective leader receives a big share of the rewards." Bob Proctor, Bestselling Author of "You Were Born Reach."

For interviews or to review book please contact:

Nettie Hartsock

Hartsock Communications

512-396-1067

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