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Business Wire Announces September Webinar Schedule : Free Webinars to Offer Press Release Tips How-To Tips for Press Releases Shared By Business Wir

NEW YORK (Business Wire EON) August 28, 2008 -- The free webinars, attended by thousands of professional communicators since the inception of the series last year, focus on using new and social media tools for press release effectiveness. "Press releases, done well, can generate leads, raise awareness, and drive traffic," said Monika Maeckle, Vice President of New Media for Business Wire. "When written as interactive web pages, press releases can serve as one of the most cost effective tools in the online marketing arsenal."

Business Wire's September Webinar Schedule follows:

Wednesday, September 10

Lost in MySpace?

10 AM Pacific/ Noon Central / 1 PM Eastern

Still floating in a fog, trying to figure out how to apply Web 2.0, social media and SEO to your press releases? Don't despair. Business Wire answers your most frequently asked questions.

Hosts: Monika Maeckle, Vice President of New Media for Business Wire

Malcolm Atherton, New Media Specialist and Account Executive

To register: https://www1.gotomeeting.com/register/972637186 Wednesday, September 17

Desperately Seeking Google Juice: Crafting Web Friendly Press Releases

10 AM Pacific/ Noon Central/ 1 PM Eastern

As press releases assume their role as springboards for online conversation, professional communicators can't help but wonder: What can be done to encourage the searching (SEO) and sharing (social media) that result in press releases being seen? Join us for this informative session that will provide concrete tips and how-tos.

Hosts: Sarah Shepard, Senior Account Manager and New Media Specialist

Clint Howell, Senior Account Executive and New Media Specialist

To register: https://www1.gotomeeting.com/register/477197610 Thursday, September 25

Be an SEO Hero -- Optimize Your Press Release for Search

10 AM Pacific/ Noon Central/ 1 PM Eastern

Learn how to write for search engines with the EON: Enhanced Online News Search Engine Optimization tool powered by Newsforce.

Hosts: Maria Van Wambeke, Product Development Specialist

Michael Toner, New Media Specialist and Account Executive

To register: https://www1.gotomeeting.com/register/529963594 About Business Wire

Business Wire, a Berkshire Hathaway company, is utilized by thousands of member companies and organizations to transmit their full-text news releases, regulatory filings, photos and other multimedia content to journalists, news media, trade publications, institutional and individual investors, financial information services, regulatory authorities, Internet portals, information websites, business-to-business decision-makers and consumers worldwide. With a news distribution network spanning 150 countries and 45 languages, Business Wire's multi-channel delivery network has access to dozens of international and national news agency networks throughout the Americas, Europe, Asia, the Middle East and Africa.

The Business Wire news network is powered by its patented NX high-speed data platform and supports XML, XHTML and XBRL code to deliver the most sophisticated news file to enhance news release interactivity, customization and search engine optimization. Business Wire has 31 bureaus in cities including New York, San Francisco, Los Angeles, Chicago, Boston, Miami, Paris, Frankfurt, London, Brussels, Tokyo, Toronto and Sydney with reciprocal offices throughout the world. Business Wire was founded in 1961.

Visit the EON: Enhanced Online News Resource Toolshed on Delicious: http://del.icio.us/eon_resources.

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