Good Information Articles

Guerrilla Marketing Basics for the Small Business

Guerrilla marketing is a concept that many small business owners can get on board with: its a marketing system that relies on a very low budget by using time, energy and imagination to create a successful marketing campaign. It was created by Jay Conrad Levinson, who introduced the concept in his 1984 book Guerrilla Marketing. Since then, the term has also picked up the meaning of an aggressive, unconventional marketing method.

Guerrilla marketing is meant for the small business owner. Levinson had the small business owner in mind when he wrote his book and came up with guerrilla marketing techniques or weapons, which are outlined in his book. But Levinson also encourages small business owners to come up with their own guerrilla weapons and gives the following seven-step process for achieving success with guerrilla marketing.

1. Research. Dont just research your market. Research your target audience, your product or service, your industry, your competitors and even your media options. Whats the best way to communicate with your target audience? How does your product differ from others on the market? The first place to start is on the Internet, by Googling your specific product or service to see what comes up.

2. Next, you should write a benefits list. Round up the best minds in your company along with a few customers and list benefits you give your customers. Its best to include a few customers so you can get an outside view. What you consider a key benefit, your customers might not even know about! From your list of benefits, pick the one thats your competitive advantage. Thats the one you should talk about in your marketing materials.

3. Select your weapons. You can find the 100 weapons (marketing tactics) listed on Levinsons Web site (www.gmarketing.com) or you can pick up his book, Guerrilla Marketing Weapons: 100 Affordable Marketing Methods for a more in-depth look. Half of the weapons listed are free to implement.

After youve decided on your weapons, you prioritize them and assign them to people to head them up. You also give yourself a launch date for each one. Levinson states in an article that his average client takes 18 months to launch an attack. Dont feel like you need to rush or that youll be behind if it takes you longer than a year.

4. Maintain the attack. You have to stick with your weapons and your launch plans even if you arent getting immediate results.

5. Keep track of your attack. Some of your weapons will work wonderfully and others will bomb. You need to note which ones worked for you and which ones didnt. Ask customers where they saw your marketing. Why they did they come in?

6. Make a marketing calendar. Levinson goes into more detail, but basically you chart your marketing efforts for a year and you grade the results of each marketing effort. The good ones get As or Bs and the ones that failed miserably get Fs. Your letterhead printing gained some notice but your Post-It note printing didnt? Assign an A and an F, respectively. Once the year is over, you keep the tactics that got As or Bs and do those again the next year.

7. Next you create a marketing plan, based on steps one through six. And thats all there is to it!

Of course, it isnt as simple as it sounds, but now you know the basics, you can start your research!

For more information, you can visit this page on http://www.printplace.com/printing/letterhead-printing.aspx

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Home Internet Business Opportunities: Reinvent Your Family
Think about your daily job, daily responsibilities, time spent at meetings, driving your kids to this activity and that sporting event, meal planning and preparation, house cleaning, on and on with our grossly busy lives, and what time is left for our family? Do you really think that 9-5 JOB is the answer to all of our hopes and dreams? Do you really think it was our personal goal to spend the majority of our lives at work? When was the last time you saw your son/daughter play in that school volleyball game or run in their cross country meet? Isn?t it time to put your family first?

Work At Home Internet Home Business Opportunity
There are various opportunities for work at home Internet home business opportunities on the Internet Because of the Internet, there are many opportunities for people to be able to take care of their families and work from home and as well

Internet Home Based Business : Legitimate Work at Home Jobs Opportunities and Advantages
There are many advantages involved in choosing an internet home based business as your primary or secondary source of income Use these benefits to find a legitimate work at home jobs that suits your needs and desires

Internet Marketing Plan For Internet Home Businesses
Every time I try and tell people about the potential of Internet marketing, the reaction I get makes me wonder if I am going 'batty' I am speaking the Queen's English, yet, it is as if I am speaking in a foreign tongue

Family Travel at its Finest - European Villa Rentals Perfect for the Whole Family
Parents can easily find family friendly villa rentals in Europe with Rentvillas.com.

Business & Family Safety and Health Rating
For good reason, practically every endeavor in life is rated. I've seen ratings on who or what's #1 in business, industry, NFL, NBA, MLB, person of the century, athlete of the century, technology, restaurants, university, neighborhoods, travel destination, best looking, best movie, best book, etc.

The Best Internet Connection For A Top Home Internet Business
When it comes to working at your home business one of the most important things you will need is internet access Having a fast and relatively error free Internet connection is imperative for a person to be successful in working at home

Making Time For Your Family and a New Internet Home Business
Starting your own internet home business can be a very fulfilling experience. It offers many new and exciting challenges, with the hopes of providing financial security for you and your family.

Online Magazine is Home to the Best Travel Writing on the Internet
For the second year in a row, SoGoNow.com is the home to the best travel article written for the internet as judged by the North American Travel Journalist's Association.

Families Mourning Children Travel to Nashville for July Compassionate Friends National Conference
The Compassionate Friends self-help support organization for families going through the natural grieving process following the death of a child is hosting its 31st national conference July 18-20 in Nashville, Tennessee. More than 1300 parents, siblings, and grandparents, as well as professionals who provide support, are expected to attend the conference. Highlights include well-known speakers, more than 100 workshops covering most aspects of grief following the death, a pre-conference Professional Outreach Day, and the Walk to Remember Sunday July 20 at 8 a.m. This conference is annually the largest in the United States aimed specifically for those left behind following the death of a child.

Children's Home Society & Family Services Receives Reaccreditation to Once Again Facilitate Adoptions in Russia
Children's Home Society & Family Services, a Minnesota-based international adoption service provider, announced today it has been re-accredited by the Ministry of Education and Science of the Russian Federation to facilitate adoptions in that country.

SoGoNow.com -- Home of the Best Travel Article Written for the Internet in 2006
SoGoNow.com travel magazine announced that frequent contributor Linda Fasteson has won First Prize for the Best Travel Article Written for the Internet from The North American Travel Journalist Association.

Sales of Children's Travel Bed Soar as Summer Travel Hits
Gentle Air has seen an increase in summer travel sales due to hotels at popular summer attractions charging high prices for rollaway beds and cots.

Family Circus - Make Time For Family With An Internet Business
Sometimes, it seems like you don?t have a full 24 hours in a day. Between work, family, and sleep, there is no time for anything else. You never seem to have five minutes to relax, and on days when work requires overtime, you lose time with your family. In fact, it seems you never spend quality time with your children anymore. One way to get your life back under your control and manage time better is to start your own internet business. With an online business opportunity, you can decrease your work hours overall, as well as become more flexible and available for your family.