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Small Business Report Helps Startups Win First Customers

Newburyport, MA (PRWEB) August 4, 2008 -- Small and home based business startups now have an affordable and quick resource to help generate initial customers. "I'm Open; Now What? 25 Strategies to Attract Your First Customers," is a small business report detailing online and offline low-cost marketing strategies that newly-opened small businesses should implement to generate initial sales.

"The key to generating customer interest for any newly opened business is to tap into your existing network of friends, family and associates," said Sharron Senter, report author and founder of http://www.smallbusinessgrandopening.com a centralized portal of marketing resources for small businesses that have recently opened their doors or are planning a grand opening. "It's particularly difficult generating initial customers when you're working from home, mostly because you have no storefront and it's not as obvious you're open. However, you can generate interest immediately by tapping into friend and family networks and asking them to refer you customers," said Senter.

Senter writes about the following marketing tactics in her report and encourages new entrepreneurs to implement these small business marketing strategies as soon as possible.

Distribute a New Business Announcement -- Generate a mailing list of everyone you know including, friends, family and associates. Mail them a personal note describing your new business. This is also the perfect time to search for old address books, rolodexes, electronic organizes and reconnect with people you've lost touch with. Mail out an "I'm Open" announcement detailing what business you've started, what you're selling and a description of the type of customers you're seeking. Simultaneously, announce a referral program that encourages friends and others to refer business to you. Finally, include a P.S. at the end of your communication that reads, "P.S....If you're able to post my sales flyers at your business or workplace, please let me know."

Partner with Complementary Businesses -- Think about surrounding businesses. Do any of them complement your business? Do any of them have similar customers you're looking for? If so, approach these businesses and ask to cross-promote your businesses. There's no quicker way to generate interest in your business than to draw on another business' database whose customer profiles match yours. For example, if you're a personal chef, then it makes sense for you to approach an errand service, since the errand service's customers are also short on time.

"I'm Open; Now What? 25 Strategies to Attract Your First Customers," retails for $29.95 and can be purchased at http://www.smallbusinessgrandopening.com

Contact Information

Sharron Senter

978.255.2771

http://www.smallbusinessgrandopening.com

About Sharron Senter

Sharron Senter is the founder of http://www.smallbusinessgrandopening.com a Newburyport, Mass. marketing firm that specializes in helping small and home based businesses launch their new small business and facilitate grand openings, while deploying affordable online and offline marketing strategies. Senter is well known for her free monthly emailed marketing tips, found at http://www.sharronsenter.com

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