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The Supermarkets Throw Themselves to the Conquest of the Every Day More Demanding Internet Users

Madrid, Spain (PRWEB) July 10, 2008 -- Chloe San Emeterio, Internet marketing expert at IMS

According to data provided by google trends, the search for the keyword "supermarket online" rose in the beginning of 2007 and have been rising ever since.

This proves that the Internet users are every day more demanding a want a closer contact with their favorite labels.

Some companies has known to take advantage of this, like two of the most representative supermarkets in Spain, Supersol (chain of supermarkets in Andalusia (http://www.supersolsupermercados.es/) ) and HiperDino (chain of supermarkets in the Canary Islands (http://www.hiperdino.es/) ) have recently opened their new web pages and in that way completed the national offer of supermarkets that offer their services online.

In a preliminary analysis we find that the both websites include useful services, like a supermarket finder for finding the nearest supermarket, and client support. They have also included funny spots about their supermarket offers (http://www.supersolsupermercados.es/) , and you can also subscribe to the offers of the cheap supermarkets (http://www.hiperdino.es/).

If we think about that the Canary Islands was the second most visited destination last year, with a total of 4,1 millions of tourists and Andalusia was the third most visited destination with 3 millions visitors in 2007 (source: http://www.iet.tourspain.es ), we can ensure that the positioning strategy of this supermarkets is being more than effective.

HiperDino is one of the most popular supermarkets in the Canary Islands with a total of 126 establishments in 5 islands (Gran Canaria, Tenerife, Fuerteventura, Lanzarote and La Palma), while SuperSol counts with numerous supermarkets located mainly in Andalusia, Badajoz, Ceuta, Melilla and Madrid.

For the same reason the both supermarkets have decided to translate their web site in English, to facilitate the shopping for the millions of tourists that visit every year the areas where the both supermarkets has a big presence.

But this is not an exception; other chains are also doing it very well. This is the reason of the successful strategy online that Spanish chains like Muebles Rey, with their campaign "El rey contra el crisis" (the king against the crisis) or the creativity of the football touch like Media Markt or Milar electrical appliance have given their campaigns / websites when associating them with the Spanish football club.

All this for satisfying the Internet user, who is everyday more demanding and closer to his favorite labels.

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