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Gonicofish.com Partners with News America Marketing® to Provide Internet Consumers with Printable SmartSource Coupons

Detroit, MI (PRWEB) June 12, 2008 -- Gonicofish.com announced today that it has partnered with News America Marketing® in order to provide online consumers with printable SmartSource grocery coupons. Visitors to the site may select some or all from a number of discounts, which they can then print and redeem at local grocery stores. Customers also have the option of receiving future offers via email.

Laura Richards, VP, Corporate Communications of News America Marketing sees printable coupons as one tool shoppers can use to offset rising food costs. According to a statement by the United States Department of Agriculture, "In 2008, the Consumer Price Index (CPI) for all food is projected to increase 4.5 to 5.5 percent, as retailers continue to pass on higher commodity and energy costs to consumers in the form of higher retail prices."

"With the current hike in gasoline prices and other economic pressures, smart shoppers are looking for ways to save money," says Richards. "Grocery coupons are becoming increasingly important."

Gina Bassman, founder and CEO of Nico Fish Enterprises/Gonicofish.com agrees. "I love working with quality boutiques and Fortune 500 companies - and now SmartSource - to bring consumers savings online."

Bassman is on a mission to revolutionize Internet shopping. She embarked on this venture in February of 2006, after leaving the corporate world to spend more time with her family. While at home, Bassman visited several web sites that promised to connect shoppers with the lowest prices from a variety of merchants. Bassman discovered that these sites were difficult to navigate, and she got lost in long, unorganized lists of items.

Never one to sit still for long, Bassman dreamed of a more efficient and fun way to connect online consumers with money-saving opportunities. Thus, she created Gonicofish.com, a central web site where web shoppers can 'catch' each day's latest and best discounts, bargains, and coupon codes. Her free resource helps consumers locate the best prices on items from over one thousand merchants.

In order to make her site "shopper-friendly", Bassman taught herself the science and art of web construction. She developed her own software and layout. Visitors to Gonicofish.com can browse by merchant or brand name, by a specific item, or by choosing one of seventeen different product categories.

Prior to founding Gonicofish.com, Bassman was Senior Financial Director for the Detroit Lions. During eighteen years in the corporate finance arena, she acquired experience in mortgage banking, commercial real estate, retail, sports, and entertainment. She was also instrumental in the start-up of Detroit's Ford Field, which has 16 different business systems, a retail store, commercial office space, concerts, an NFL football arena, a parking garage and banquet facilities.

Bassman is honored to work with News America Marketing®. The company, a division of News Corporation, is the leading single-source provider of consumer marketing services. The company's product portfolio, marketed under the SmartSource® brand name, consists of the first branded free-standing insert, known as SmartSource Magazine®, various in-store marketing products, merchandising services, database marketing tools and online promotions. These products and services allow marketers to deliver a brand message to over 200 million consumers each month via a network of 1,300+ newspapers and over 40,000 supermarket, drug, mass merchandise and dollar-store locations across the country.

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