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Escrow.com Launches BrickfishTM Campaign to Tackle Internet Fraud : Social Media Advertising Campaign Asks Entrants to Share Their Scam Stories

SAN DIEGO (Business Wire EON) June 18, 2008 -- "Internet fraud costs victims millions of dollars each year, so we created this campaign to highlight the risks in an attention-grabbing way," said Brandon Abbey, president and managing director of Escrow.com. "As the leading provider of secure business and consumer transaction management on the Internet, we strive to provide a secure platform to conduct business. The Brickfish platform enables us to communicate our mission of Internet safety with consumers who are actively involved online."

In addition to the grand prize winner, Escrow.com will also award one winner selected from the top 100 most viral a $500 scholarship or cash equivalent and three online purchases using Escrow.com's transaction services.

Brands and agencies use Brickfish's platform to launch online advertising and marketing campaigns targeted at the social networking audience. The campaigns are designed to spark the creation of brand-focused User-Generated Content (UGC), such as blogs, images, video and audio. Brickfish's content sharing tools enable anyone to view and review submissions, vote on their favorites, and share them with friends and peers using email, Instant Message and postings on social networking sites. This powerful viral marketing vehicle generates extensive brand awareness and online and offline calls-to-action from lead generation to sales.

"Personal testimony is a great way to help draw attention to the numerous online scams consumers face today, which makes this campaign such a perfect fit for Escrow.com," said Brian Dunn, CEO of Brickfish. "Brickfish enables anyone to share and compare their favorite stories with friends and peers across the Internet. We are confident that this campaign will increase awareness for Escrow.com's secure online escrow service."

The "Internet Fraud ? Share Your Story" campaign ends July 15. For more information about Brickfish, visit www.Brickfish.com.

About Escrow.com

Headquartered in Irvine, CA, Escrow.com and its operating subsidiaries provide online escrow services that facilitate and accelerate e-commerce by assuring secure settlement. Escrow.com is a privately held company that has pioneered the process of online escrow services. The Company, founded in 1999 by Fidelity National Financial, has established itself as the leading provider of secure business and consumer transaction management on the Internet. All escrow services offered on the Escrow.com Website are provided independently and exclusively by Internet Escrow Services(SM) (IES), one of the operating subsidiaries of Escrow.com. IES is fully licensed and accredited (https://www.escrow.com/resources/escrow_license.asp) as an escrow company and is subject to compliance with all applicable escrow regulations, including the California Financial and Business Code.

About Brickfish

Brickfish? is a social media advertising platform that taps into the power of consumer driven marketing on the Internet. Our patent-pending technologies provide brands and agencies with a single source solution to leverage the power of social media sites and user-generated content for truly effective online marketing efforts that drive awareness, analytics and action. This viral, consumer driven, marketing approach has proven to be 5 to 10 times more effective than existing online advertising methods such as display ads and search optimization. Scores of brands have hosted successful campaigns on the Brickfish platform, including Kodak, Intuit, Samsung, Qualcomm, ELLE, Universal, Givenchy, Aussie, and more. For more information about Brickfish, visit www.Brickfish.com.

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