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Quixtar North America / Amway Global Leads Online Health & Beauty Sales for Fifth Consecutive Year - Internet Retailer
Grand Rapids, Mich. (PRWEB) May 24, 2008 -- Quixtar (http://www.quixtar.com/about) North America / Amway Global Independent Business Owners have once again propelled the company to the top spot in online Health & Beauty (H&B) sales. According to Internet Retailer's annual Top 500 Guide to the web, the company is ranked first in the Health & Beauty category for the fifth consecutive year and 26th in overall web sales.
According to the publication, online retail sales grew more than 21% in 2007 to $165.9 billion. Quixtar's online sales reached $861 million in 2007, accounting for 80% of its overall annual sales of $1.072 billion. The online H&B category grew 11% to more than $2.45 billion, over the previous year's total of more than $2.22 billion. Quixtar's sales represented more than 35% of that category.
Internet Retailer's definitive ranking and analysis of America's 500 largest e-retailers is based on annual 2007 Internet sales, researched by Internet Retailer and confirmed by retailers.
"To achieve this ranking five years in a row is a true testament to the hard work of the Independent Business Owners (IBOs) who bring customers to our site and drive our sales," says Steve Lieberman, Quixtar's Managing Director. "The ranking also reflects the exceptional quality of our health and beauty brands, especially NUTRILITE® (http://www.nutrilite.com) supplements and ARTISTRY® (http://www.artistry.com) skin care and cosmetics."
NUTRILITE® is the world's leading brand of vitamins, minerals and dietary supplements, based on 2006 sales. ARTISTRY® skin care and cosmetics is one of the world's top five largest-selling prestige brands of facial skin care and colour cosmetics (based on a study by Euromonitor International).
Quixtar North America / Amway Global's business model relies on IBOs, who introduce customers to www.quixtar.com and sell the wide array of products available at the site. Customers do not need to register as an IBO to shop at quixtar.com from a large selection of products and learn from expert advice on health, beauty, home care, and other topics. All products covered by Quixtar's Customer Satisfaction Guarantee. In return for their efforts, IBOs earn retail profit, bonuses, and incentives. In addition to retail profits they earned, Quixtar paid IBOs $363 million in bonuses and other incentives in 2007.
Plans were announced in 2007 to transition Quixtar's business opportunity brand in North America to the Amway Global brand to better leverage and align with Amway's $7 billion global business. The company has a number of additional initiatives underway to strengthen its brands and position its business opportunity for future growth.
"We're focused on strengthening our product portfolio, brand awareness, consumer access, compensation plan, and training to help IBOs excel in all aspects of their business," says Lieberman. "We are committed to making this the very best business opportunity possible and one that every IBO and employee will be proud to be associated with."
About Amway and Quixtar
Based in Ada, Mich., Amway is a global leader in the $80 billion direct-selling industry. Established in 1959 as a seller of household cleaners, Amway expanded and diversified over the years and today sees its sales led by NUTRILITE vitamin and mineral supplements and ARTISTRY skin care and cosmetics. Global sales for Amway and affiliated companies exceeded $7.1 billion in fiscal 2007. In North America, the Amway opportunity operates as Quixtar North America. Amway has helped millions of people lead better lives through consumer products, business opportunities, and generous sharing through the One by One Campaign for Children.
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