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Aussie Mother and Daughter Team Embark on Internet Marketing Journey and Open New Online Sydney Gift Shop to Service On-line Mothers Day Shoppers

Ramsgate Beach, Sydney, NSW, Australia (PRWEB) April 26, 2008 -- Entrepreneurial mother and daughter team, Juanita and Kim Wood, opened up a new Sydney gift shop (http://www.nakedbuddha.com.au/) called "the Naked Buddha" just in time for Mother's Day, Sunday 11th May. The store focuses on gifts for the body and soul and combines the artistic flair of local Australian painter Juanita Wood with the natural health and beauty services provided by University qualified naturopath and beauty therapist Kim.

Based on a comparative US National Retail Foundation survey, on Mother's Day spending for 2008, this year Australian consumers will spend approximately $132 each on mum with a total spend of $830m. In terms of gift categories, Australians will comparatively spend approximately $158m on a special dinner or brunch; $63m on consumer electronics such as digital cameras and frames; $105m on flowers; $73m on fashion and clothing (http://www.nakedbuddha.com.au/index.php?/Gifts/Fashion/Bags/View-all-products.html); $58m on beauty products and services (http://www.nakedbuddha.com.au/index.php?/Table/Beauty/); $84m on gift certificates (http://www.nakedbuddha.com.au/index.php?/Gift-Shop.html) and $37m on house wares (http://www.nakedbuddha.com.au/index.php?/Gifts/Homewares/View-all-products.html).

The report said that over 18% of purchases this year would be online. "Not everybody has the time or ability to travel to our existing shop at Ramsgate, on Sydney's southern beaches. The shop was launched to allow customers the ability to browse and order their Mother's Day gifts (http://www.nakedbuddha.com.au/index.php?/News/Press-Release/Mother-daughter-Australian-online-Mothers-Day-shoppers.html) or gift vouchers online -- we gift wrap and personalise your present, adding that special mother daughter touch -- all from the comfort of your office or home, 24/7," said mother Juanita Wood.

In 2008, women represent over 51.8% of all US Internet users, according to emarketer.com. There is a special bond between mothers and daughters through the passing on of life experience. The mother and daughter team spend a month per year on "shopping research" around the country and overseas looking for new products for their store. "We shop for what we hope other women will like."

"No matter what you're creating and selling you need to keep an eye out for what people want -- the Internet allows customers around the country and world to shop anytime at the web site," said daughter Kim. "We look for gifts that have a healthy or spiritual element -- figurines, scented candles, crystals, incense and casual wear -- the gifts need to tie into the natural health and beauty elements of the naturopathic and beauty services we provide."

The web site was developed by Sydney internet marketing specialists (http://www.maxys.com.au/index.php?/maxys/media/) Max Media and Entertainment. Scott Maxworthy, CEO, said, "Historically the cost of developing and maintaining a fully functional catalog type web site was way beyond the budgets of most small businesses -- today that has changed. There are about 1.9m businesses in Australia, around 300,000 in retail, but only a fraction have invested in an online storefront and gift shop -- the fact is more and more potentials customers begin their shopping at a search engine, you need to be there."

The next phase of the web site development (http://www.maxys.com.au) will include hundreds of more products, news, links, customer reviews and features articles on natural health and beauty.

The website operates 24/7. The showroom and clinic is located at Level 1, 191 Ramsgate Rd, Ramsgate Beach, Sydeny, NSW, Australia (above Franklins) and is open Tuesday to Saturday, 10 a.m. - 5 p.m.

For additional information on the news that is the subject of this release, contact Kim Wood or visit the website (http://www.nakedbuddha.com.au).

About NakedBuddha

The NakedBuddha gift shop is the sister of Essence of Health and Beauty clinic and brainchild of artist mother and naturopath daughter team Juanita and Kim Wood -- both seasoned shoppers and business women looking to embrace the Internet for their small business.

About Max Media and Entertainment Pty Ltd

Max Media and Entertainment is a leading specialist Internet Marketing and Digital Media Strategy company located in Sydney, Australia

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