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Physicians Overwhelmingly Select Carefx for North East Florida Regional Health Organization (NEFRHO)

Orlando, FL (PRWEB) March 2, 2008 -- The North East Florida Regional Health Organization (NEFRHO) today announced at the HIMSS 08 Annual Conference and Exhibition the selection of Fusion from Carefx to support its vision of a federated healthcare information exchange (HIE), enabling timely and accurate online exchange of clinical information in the seven county region. Fusion's open and interoperable platform will improve clinical workflow and provide a view of comprehensive, context-sensitive, and clinician-specific patient data housed in disparate applications across multiple healthcare organizations.

William Carriere M.D., a family physician at Family Care Partners, a 45-doctor primary care practice in Jacksonville, spearheads NEFRHO, an organization established by physicians that value broad-based information exchange. According to Dr. Carriere, "Carefx captured my imagination because it provides a consistent, easy way to access information from multiple hospitals within a single view, allowing improved clinical data sharing."

Approximately 150 physicians, representing a mix of primary and specialty care, and two hospitals, HCA - Memorial Hospital in Jacksonville and Orange Park Hospital in Orange Park, will participate in the initial rollout, which is focused on enabling clinical connectivity via a simple, intuitive Web portal that provides unified views of aggregated patient information from Cerner and Meditech application suites. The participating organizations will maintain and store data in their own clinical systems, with NEFHRO deploying applications from Carefx and IBM to connect those systems to its database and application server. To minimize cost and development work, NEFRHO will use the Availity Master Person Index (MPI), which supplies physician access to multiple data sources of demographic and financial patient data.

A grant from the Florida Agency for Health Care Administration and the Florida Health Information Network will pay for most of the cost associated with providing access to and integrating patients' clinical and claims data.

Dr. Carriere added, "More importantly, Fusion from Carefx integrates seamlessly with existing clinical workflow, allowing physicians to focus on providing quality care to their patients without concerns about new technology. Physicians are extremely busy with patients and won't use anything that isn't user friendly or doesn't parallel their workflow. It's a simple concept that Carefx has fully grasped."

"Physicians strongly advocated for the Carefx solution due to the fast, easy access to clinical information that the solution provides," said Mark Renfro, executive director of NEFRHO. "The board of directors eagerly followed the physicians' recommendations because they realized that physician enthusiasm would generate a high adoption rate, delivering the expected ROI quickly."

NEFRHO also selected Fusion for its open platform, which enables the solution to interoperate with existing clinical systems and extend ROI. This system-wide interoperability was a highly persuasive benefit to facilities considering participation in NEFRHO's e-health initiative. "We are confident that we will improve quality of care and reduce healthcare costs by supplying providers with the information they need to make better decisions at the point of care," stated Renfro.

According to another NEFRHO participating physician, gastroenterologist Jack Groover, M.D., chief executive officer and president of Borland-Groover Clinic, a 34-doctor gastroenterology and hepatology group practice in Jacksonville, "One of my nurses can spend up to 45 minutes tracking down a patient's information. Sometimes, we have to get that information faxed or couriered over while patients are waiting. We waste a great deal of time chasing information externally, which creates a big workflow problem for my practice and disrupts my time. The NEFRHO initiative will help us work more efficiently."

According to Andrew Hurd, president and CEO of Carefx, "We are very excited to be part of this initiative and are pleased with the continued validation of the Fusion platform being the preferred solution for increasing physician productivity while leveraging existing application investments. It is our belief that providing easy access to relevant information empowers physicians to make highly informed decisions, which perfectly aligns us with NEFRHO's goal of continually increasing efficiency and quality. "

About NEFRHO

NEFRHO is a non-profit community healthcare organization that has received funding from the State of Florida under the contract between Agency for Health Care Administration (ACHA) and the Duval County Health Department (DCHD) as part of the collaborative effort with DCHD, JaxCare, and the Duval Country Medical Society (DCMS). The organization's mission is to facilitate information exchange by fostering the creation of an electronic health information network to improve quality of care in Northeast Florida.

About Carefx Corporation and the Patient Aggregation Platform (http://www.carefx.com/?campaign=Mar08).

Carefx is the only provider of an open and scalable patient data aggregation platform that provides clinicians with real-time access to information residing in disparate applications. Fusion from Carefx? aids clinicians with a streamlined clinical workflow and sleek, intuitive, and flexible access to patient information. It also satisfies IT imperatives by fully leveraging legacy investments within an open architecture. For more information, visit carefx.com.

About Availity, L.L.C. - Patients. Not paperwork.®

Availity optimizes the flow of information between health care professionals, health plans, and other health care stakeholders through a secure internet-based exchange. The Availity Health Information Network encompasses administrative and clinical services, supports both real-time and batch transactions via the web and electronic data interchange (EDI), and is HIPPA compliant. Availity is the recipient of several national and regional awards, including Consumer Directed Healthcare, A.S.A.P. Alliance Innovation, eHealthcare Leadership, Northeast Florida Excellence in IT Leadership, E-Fusion, Emerging Technologies and Healthcare Innovations for Excellence (TETHIE), and AstraZeneca-NMHCC Partnership. For more information, including an online demonstration, visit availity.com or call 800.AVAILITY (282.4548).

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