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Greenplum Database Powers Internet Applications for Top Web Companies

San Mateo, California (PRWEB) February 11, 2008 -- Greenplum (http://www.greenplum.com), a leading provider of database software (http://www.greenplum.com/index.php?page=greenplum-database) for business intelligence, today announced that more than a dozen new Internet customers are using Greenplum Database to turn terabytes of raw data into actionable information. Sun Microsystems, Skype, iCrossing, Didit, VideoEgg, Comcast Entertainment Group and other leading Web companies have deployed Greenplum Database to power a wide range of Internet-based applications, from innovative new methods of online ad targeting to detecting online fraud. Greenplum Database is the world's fastest, most cost-effective solution for analyzing the massive amounts of information generated by online applications, web sites and user traffic.

"Internet companies are generating data faster and in greater volumes than ever before, but traditional database systems just weren't built to deal with the Web 2.0 data explosion," said Bill Cook, chief executive officer of Greenplum. "Greenplum Database was designed from the ground up to work with extremely large data volumes, as well as provide the flexibility and openness today's companies demand, at a significantly lower cost than traditional solutions. Our customers are taking advantage of Greenplum Database's lightning-fast performance to create a new class of applications that weren't possible with yesterday's database technology."

Key Web applications of Greenplum technology include:

? Online Advertising and Web Analytics: VideoEgg is using Greenplum to store and analyze massive amounts of user-generated data to enable delivery of highly targeted ads. Greenplum also allows companies such as Sun, iCrossing, Didit and Comcast Entertainment Group to perform fast, in-depth analysis of customer behavior, helping them understand customer preferences, enhance the user experience and improve customer relationships.

? Market Research: Greenplum customer O'Reilly is using Greenplum to make sense of terabytes of user-generated content and Internet usage data and turn this raw information into powerful insights, allowing the company and its customers to spot trends before the competition.

? Fraud Detection and Prevention: While Greenplum enables Internet companies to pursue new opportunities, it is also helping many of them deal with emerging threats. Skype is using Greenplum to mine through mountains of data in order to detect abuse of Skype.

"VideoEgg taps large volumes of data to deliver results for advertisers, which is why having a high-performance database is essential to our business. Greenplum offers both the performance and scalability VideoEgg needs to store and analyze massive amounts of user-generated data and deliver highly targeted ads for our advertisers," said Lonhyn Jasinskyj, VP of Engineering of VideoEgg.

About Greenplum:

Greenplum develops the world's fastest, most scalable database software for Business Intelligence and Data Warehousing. Greenplum Database, the company's breakthrough database software product, enables companies to analyze terabytes of information faster and more cost effectively than traditional data warehouse solutions, allowing organizations to fully leverage their data to gain critical insights into the past, present and future and achieve and extend their competitive advantage in the marketplace. Greenplum Database also powers the Sun Data Warehouse Appliance, which integrates servers, storage and database to deliver industry leading performance, scalability and cost of ownership. For more information about Greenplum, visit www.greenplum.com.

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