Good Information Articles

ATM Placement Fuels Growth for Small Business

Carlsbad, Calif. (PRWEB) November 9, 2007 -- A recent survey carried out by the morefocus group indicates that ATM use continues to increase as a function of consumer demand and the lure of commercial profit. With the Bank of America's September 18 announcement that it will raise fees to $3.00 per transaction, installing ATMs as an independent is attracting more eyes than ever.

Although consumers continue to complain about the level of fees, it is clear from the research that even at $3.00, transaction costs are still below the pain threshold. At this level, the profits available to small businesses and entrepreneurs become significant, with an increasing number entering the fray. According to one interviewee, the ATM placement bonanza was likened to the new 'wild west', given the significant number of new entrants staking their claims.

"It's the reason why many individuals have taken on the installation, placement and leasing of ATM machines as their new business," said Dr. Regan Carey, head of consumer behavior research at morefocus. "You have this environment where usage and fee per usage are increasing together over extended periods of time. As such, the laws of supply and demand remain in balance, while the cash flow and margin opportunities create an electric business environment."

The survey focused on the consumer attitude toward ATM terminals as their first point of interest and found that over 61 percent of the 200 person panel preferred ATM transactions to a face-to-face teller experience. At the same time, although 72 percent of the panel felt that fees were unnecessary or inflated, a staggering 92 percent used ATMs on a regular basis, with 55 percent using machines outside of their banks network more than once per month.

Those polled reported having paid terminal fees over $4 per transaction and an average of over $2. Yet, when questioned on fees, it became clear that the typical bank customer does not think in terms of the percentage cost. Fully 59 percent of panelists typically withdrew less than $80, with 32 percent taking out less than $40. This equates to an average cost of 7.3 percent for the convenience factor of using a non-network ATM. In respect of the ways in which the different sexes use ATMs, it is clear that women are very much more aware of the fees as a percentage of the funds withdrawn. Fully 72 percent more women than men withdraw over $140 per transaction.

With the increase in fees and a large percentage of the polled population reporting an irritation to this, one might expect the usage of these services to be on a decline. What the team at morefocus found, was quite the opposite. Survey stats revealed 87 percent of people feel more comfortable with ATMs than they did 5 years ago and 50 percent of the total making use of a bank or non-bank ATM 5 times a month or more.

"The attitude toward fees was definitely an area of interest for us," said Dr. Carey, discussing those panelists that considered ATM fees to be unnecessary and inflated. "What we aimed to understand was why those people who reported that they saw poor value in ATM services continued to use them. Given the frequency of non-bank network use, parsed against the typical amount withdrawn. Quite simply, it is a function of necessity and convenience. Finally, with more than 44 percent reporting that they don't mind paying ATM fees it is clear why so many small businesses see ATM placement as an attractive business opportunity." Full survey results are available at: http://business.morefocus.com/info/atm-survey-results.php

Additional commentary and information on the survey results and the commercial trend may be found at:

http://business.morefocus.com/info/atm-survey-results.php

http://business.morefocus.com/articles/starting-a-business/atms/index.php

http://business.morefocus.com/articles/starting-a-business/atms/future-of-atm-fees.php

About morefocus group inc.

San Diego-based morefocus group inc., builds and maintains on-line consumer relationships. Together with its subsidiaries, the Company owns and controls a leading independent healthcare and lifestyle network together with a suite of proprietary publishing, analytics and behavioral monitoring applications. The publications and software applications are applied to recruit, sample and manage professional and consumer panels and build marketing ROI for major healthcare and consumer marketing corporations.

# # #

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Home Internet Business Opportunities: Reinvent Your Family
Think about your daily job, daily responsibilities, time spent at meetings, driving your kids to this activity and that sporting event, meal planning and preparation, house cleaning, on and on with our grossly busy lives, and what time is left for our family? Do you really think that 9-5 JOB is the answer to all of our hopes and dreams? Do you really think it was our personal goal to spend the majority of our lives at work? When was the last time you saw your son/daughter play in that school volleyball game or run in their cross country meet? Isn?t it time to put your family first?

Business & Family Safety and Health Rating
For good reason, practically every endeavor in life is rated. I've seen ratings on who or what's #1 in business, industry, NFL, NBA, MLB, person of the century, athlete of the century, technology, restaurants, university, neighborhoods, travel destination, best looking, best movie, best book, etc.

Children's Home Society & Family Services Receives Reaccreditation to Once Again Facilitate Adoptions in Russia
Children's Home Society & Family Services, a Minnesota-based international adoption service provider, announced today it has been re-accredited by the Ministry of Education and Science of the Russian Federation to facilitate adoptions in that country.

Internet Based Business: How Single Parents Could Earn Extra Income For The Entire Family
Are you a single parent who has been trying to support your children on a single income? If you have been having so much trouble making both ends meet with your present income, you might want to earn some extra money by setting up an internet based business. A big family with children can be very expensive and you definitely will need to earn some extra money to keep everyone comfortable. Having some extra money could really do wonders for you and your small children so you better start exploring other means of getting extra money for your children through an internet based business.

The Best Internet Connection For A Top Home Internet Business
When it comes to working at your home business one of the most important things you will need is internet access Having a fast and relatively error free Internet connection is imperative for a person to be successful in working at home

Work At Home Internet Home Business Opportunity
There are various opportunities for work at home Internet home business opportunities on the Internet Because of the Internet, there are many opportunities for people to be able to take care of their families and work from home and as well

Family Circus - Make Time For Family With An Internet Business
Sometimes, it seems like you don?t have a full 24 hours in a day. Between work, family, and sleep, there is no time for anything else. You never seem to have five minutes to relax, and on days when work requires overtime, you lose time with your family. In fact, it seems you never spend quality time with your children anymore. One way to get your life back under your control and manage time better is to start your own internet business. With an online business opportunity, you can decrease your work hours overall, as well as become more flexible and available for your family.

Internet Home Based Business : Legitimate Work at Home Jobs Opportunities and Advantages
There are many advantages involved in choosing an internet home based business as your primary or secondary source of income Use these benefits to find a legitimate work at home jobs that suits your needs and desires

Making Time For Your Family and a New Internet Home Business
Starting your own internet home business can be a very fulfilling experience. It offers many new and exciting challenges, with the hopes of providing financial security for you and your family.

Families Mourning Children Travel to Nashville for July Compassionate Friends National Conference
The Compassionate Friends self-help support organization for families going through the natural grieving process following the death of a child is hosting its 31st national conference July 18-20 in Nashville, Tennessee. More than 1300 parents, siblings, and grandparents, as well as professionals who provide support, are expected to attend the conference. Highlights include well-known speakers, more than 100 workshops covering most aspects of grief following the death, a pre-conference Professional Outreach Day, and the Walk to Remember Sunday July 20 at 8 a.m. This conference is annually the largest in the United States aimed specifically for those left behind following the death of a child.

Online Magazine is Home to the Best Travel Writing on the Internet
For the second year in a row, SoGoNow.com is the home to the best travel article written for the internet as judged by the North American Travel Journalist's Association.

SoGoNow.com -- Home of the Best Travel Article Written for the Internet in 2006
SoGoNow.com travel magazine announced that frequent contributor Linda Fasteson has won First Prize for the Best Travel Article Written for the Internet from The North American Travel Journalist Association.

Travel Insurance When Pregnant Or Traveling With Children
There was a time when pregnant women would avoid traveling altogether, but these days women don't let pregnancy stop them from going abroad and having fun. Only you can decide whether the pros outweigh the cons when travelling while pregnant or with small children.

Sales of Children's Travel Bed Soar as Summer Travel Hits
Gentle Air has seen an increase in summer travel sales due to hotels at popular summer attractions charging high prices for rollaway beds and cots.