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SendTec Collaborates with Microsoft(R) HealthVault(TM) on Ad Sales, Administration and Technology: Powerful Vertical Health Search Engine Cruci

ST. PETERSBURG, Fla. (Business Wire EON) November 12, 2007 -- The HealthVault software and services platform is aimed at helping people better manage their health information. HealthVault Search is a powerful new vertical health search tool accessible on the HealthVault Web site. This specialized health search engine intuitively organizes the most relevant online health content, allowing people to refine searches faster and with more accuracy.

The site's targeting capabilities prevent users from being bombarded by information irrelevant to their search, making HealthVault's advertising space extremely attractive real estate for advertisers wanting to make the highest possible impact. HealthVault is designed and built to enhance privacy while providing people with the control they expect and require. SendTec was instrumental in helping Microsoft enhance consumer privacy as it relates to the advertising on the site by developing a conversion tracking technology that does not store any personally identifiable information.

Since being named the exclusive media representation agency of record, SendTec has brought more than 40 advertisers to the site. "When it comes to health issues, consumers and advertisers alike have been frustrated by search engines returning unwanted information and advertisements," said Eric Obeck, president of SendTec. "Based on extensive consumer research, Microsoft has developed an application addressing these frustrations while better meeting consumer needs. We are thrilled to leverage our expertise in online marketing and our position in the network of advertisers and marketers for this extremely exciting project."

The advertising SendTec manages on HealthVault takes an Action Module format, following the same highly specified search parameters and exposing advertisers to only interested individuals that would be most receptive to the message or offer. For example, people using the search term "diabetes" would be provided only with relevant advertisements, connecting them with companies that provide insulin or blood glucose testing supplies. The Action Modules are specifically designed to help protect consumer privacy while encouraging searchers to interact with the information provided in each ad, generating sales leads for the advertisers.

Adding to the excitement is an innovative cost-per-action fee structure, eliminating the risk Internet advertisers face when subscribing to pay-per-click systems. With consumers receiving more streamlined and relevant search results tied to highly pertinent advertising, the pay-per-performance system is anticipated to provide advertisers with an extremely attractive high return on investment. The site can be found at www.healthvault.com and advertisers interested in learning more about HealthVault Action Modules should send e-mail to hvads@microsoft.com.

About SendTec

SendTec, Inc. (www.sendtec.com) is a Search-Centric(sm), multi-channel marketing company, deploying traditional agency resources as well as innovative technology solutions for the benefit of ROI-minded advertisers and publishers. SendTec is widely recognized for integrating and optimizing online and offline marketing campaigns, most of which leverage SendTec's expertise in Search Engine Marketing and Direct Response Television.

The names of actual companies and products mentioned herein may be the trademarks of their respective owners.

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