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Business Networking Site Referral Key Reaches Over 750 Accounts in 60 Days; Unique Platform Streamlines Referral Marketing For Small Business

Boston, MA (PRWEB) October 12, 2007 -- New business networking site Referral Key (www.referralkey.com) has reached over 750 user accounts in its first two months of operation, it was announced today by Lewis Weinstein, founder and CEO. Referral Key is the first web-based referral management system that allows businesses to increase referral "reciprocity" from their current business network and grow their "circle of trust" in a structured and organized way, resulting in increased clients and sales.

"It's like LinkedIn on steroids." -- Thom Singer, Business Networking author & host of 'Some Assembly Required'

Unlike other social or business networking sites that are focused on managing hundreds of professional contacts (usually for job searches or B to B connections), Referral Key develops a pure platform that encourages referrals as a primary factor to increase sales by focusing on personal relationships to grow the client base.

"The challenges with traditional referrals in the business world are well known," said Weinstein. "The top three are lack of quality leads, lack of an organized system to manage them (referrals are traditionally a push based model where I recommend your business to a friend and you hope they call) and finally, lack of reciprocity (I send four clients to your law firm and you send none to my insurance business). These are the issues that I always wanted to address for small business professionals."

Referral Key is specifically geared toward service professionals for whom referrals are a key source of opportunity (real estate agents, accountants, insurance agents, financial advisors, etc.). With Referral Key, users create a business referral network to exchange qualified leads, expand their professional network, and track and analyze existing referral partnerships to ensure reciprocity. Referral Key uses a professional ratings system - your network of referral associates are prompted to rate the quality of your leads and vice versa. And like Angie's List, customers can rate and view the quality of your services through your online profile. Additional features include promotional reward campaigns and a contact database management system.

Referral Key was launched quietly by serial entrepreneur and successful Boston-based tax accountant Lewis Weinstein on August 1, 2007, and with zero marketing already has over 750 user accounts, over 345,000 total hits and over 11,200 unique visitors. The goal is 3,000 users by year's end.

Weinstein is a Boston-based entrepreneur with a proven track record. In 1995 he founded the TaxLogic Corporation, the nation's first online tax preparation service. After forming strategic partnerships with America Online, Prodigy and USAToday.com, TaxLogic was sold in 1999 at the height of the Internet boom. His companies have been the subject of 3 case studies at the Harvard Business School. In 2000, Accounting Today named him one of the "Top 100 Most Influential People" in the tax profession.

For additional information please go to www.referralkey.com

Video link: http://www.referralkey.com/tour.php

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