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Making Money Online Through Internet Marketing -- Scam or a New Way of Life?

Johannesburg, South Africa (PRWEB) October 16, 2007 -- The book "Digging For Gold Nuggets" was officially launched today on Digging For Gold Nuggets (http://www.DiggingForGoldNuggets.com) as a free resource to assist new internet marketers, highlighting the most common mistakes made in online marketing.

"It is a great pity that so many new internet marketers give up on their dreams of working from home because they are not able to earn enough money online. We simply had to do something to help," said Francois du Toit, full-time internet marketer, author of Digging For Gold Nuggets and founder of Digging For Gold Nuggets dot com.

The author's story is not unlike those of many other internet marketers. After spending many years in the corporate world during which time he traveled extensively and did not feel he was spending enough time with his family, he decided it was time to find an alternative way of earning money.

Internet marketing seemed like a great business model. He could potentially reach thousands of customers all over the world, by means of a simple website, and conclude online sales while away from his computer with an automated ordering process.

The practical side of setting up a profitable online business proved to be a lot more difficult than he anticipated due to the many pitfalls that new marketers are not aware of.

The book draws an analogy between the 1848 California gold rush and online marketing. It explains that, as was the case with the California gold rush, many new marketers initiate a new venture, in unexplored territory, without having the right tools and without detailed planning. Those marketers do not strike gold.

What makes Digging For Gold Nuggets special and unique compared to the many other books available on the topic of internet marketing is that this publication gives a very balanced account of what internet marketing is all about, highlighting the pitfalls while offering workable solutions and techniques.

What Francois du Toit clearly points out is that we are all different. There is no "best" way to make money online, there are many ways. What may work well for one marketer may not yield the same results for another marketer.

He stresses that it is important for any new internet marketer to find his or her own area of online specialization and cautions against becoming a "jack of all trades but master of none".

For more information on claiming a free download of this new publication, visit: http://www.DiggingForGoldNuggets.com

Contact:

Francois du Toit

DiggingForGoldNuggets.com

Tel. 0027 (0)83 276 6661

http://www.DiggingForGoldNuggets.com

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