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MVI Launches Tesco Global 101: A Dynamic e-Learning Tool for Suppliers Doing Business with Tesco

CAMBRIDGE, Mass. (Business Wire EON) October 8, 2007 -- The highly informative Tesco Global 101 leads users through Tesco's market development model, formats, customer strategy, the "broad church" concept, "Every Little Helps" principles, shopper insights model, and many other insights that will help make doing business with the retailer a success.

Part of MVI's highly regarded e-Learning Suite, the Tesco Global 101 launch will immediately precede Tesco's spectacular entry into the U.S. grocery market.

Tesco, the giant international grocery and general merchandising retail chain based in the U.K., will soon open scores of Fresh & Easy Neighborhood Market stores in Southern California; Las Vegas, Nevada; and Phoenix, Arizona.

With the first stores opening in San Diego in November, the retailer powerhouse expects to have 100 stores operating by February 2008. According to MVI, this would equate to opening at least one store every 29 hours between November and February, a highly visible retailing blitz.

Obviously, with Tesco's aggressive entry plan, vendors must be as prepared as possible to substantially share in this incredible opportunity to grow sales. MVI's Tesco Global 101 is designed to provide them with the solid footing they need.

"We are tremendously excited about launching Tesco Global 101," commented Ethan Sinick, MVI's Subject Matter Expert on Tesco Global for nearly 10 years. "This module was designed to help suppliers clearly understand the unique brand and operational vision that has shaped Tesco into one of the world's most successful retailers."

Sinick emphasized, "Suppliers working with Tesco need to see that this is a retail company with a holistic vision of its brand, rather than simply a view toward best-practice category management and efficient operations. This will provide a platform for a more robust vision of how suppliers develop their business with Tesco--from account management to top-to-top dialogue."

MVI has partnered with Learning Evolution to create these web-based, interactive e-Learning courses to help suppliers quickly gain insights on key customers and the retail industry. Not just for sales teams, these courses are also extremely helpful cross-functionally, so that an organization can be directionally aligned on retailer strategies.

For more information on accessing Tesco Global 101, contact MVI at 1.617.588.4100 or e-mail CustomerService@mventures.com.

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