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HomePortfolio Launches New Home Page

Newton, Massachusetts (PRWEB) September 22, 2007 -- HomePortfolio®, the market leader in collaborative search for home design products and services, today announced a major redesign of its home page at www.homeportfolio.com.

The new home page makes it easy for consumers, architects, interior designers and builders to search for products -- all in one place -- and to collaborate on home design projects. HomePortfolio's new Editor's PortfolioTM, an interactive grid of nine featured products, supplements the Company's Product of the Day and What's New editorial features.

By elevating popular searches, the new home page makes HomePortfolio's unique "semantic attributes" even more useful. Semantic attributes are words like "stainless steel" and "rustic" that users click on to refine their search results.

"We're thrilled to announce this exciting redesign," said Rolly Rouse, HomePortfolio's co-founder and CEO. "We've spent 10 years building a collaborative search experience that's without peer. Our mission is to help consumers and design professionals search and collaborate more successfully, and to make it easier for manufacturers and local showrooms to reach our affluent, design-saavy users. The new home page is the first of many planned site improvements."

Editorial coverage on the new home page includes the new Editor's PortfolioTM, as well as HomePortfolio's Product of the Day and What's New features. Manufacturers who would like to be considered for editorial attention can contact Jocelyn Hutt, HomePortfolio's Editor, at 617-559-1102 (jhutt@homeportfolio.com).

About HomePortfolio

HomePortfolio -- an independent, privately held company -- is the only Internet search company focused on home design collaboration. HomePortfolio's pioneering Web platform for collaborative search showcases 700,000 products from 2,055 of the best manufacturer brands, as well as information on 100,000 local showrooms. Consumers, architects, interior designers and builders use HomePortfolio to find exactly what they want and to collaborate on new homes, renovations, and redecorating projects. It's like tearing pages out of magazines, but the products that are saved and shared are interactive and alive with information and connectivity. HomePortfolio's personal Home Design Portfolio® technology helps users save time and avoid costly mistakes.

FOR MORE INFORMATION

Jocelyn Hutt

617-559-1102

jhutt@homeportfolio.com

# # #

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