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Dragonfly Powers American Business Media's ABM Video Network
New York, NY (PRWEB) September 18, 2007 -- Dragonfly® (www.dragonfly.com), the Internet multimedia company, is partnering with American Business Media (ABM) to provide multimedia services to the association's web site. ABM is using Dragonfly to power its ABM Video Network, where ABM presents interviews with leaders in the worlds of business-to-business media and marketing and other news in a variety of media formats. The ABM Video Network can be found on the ABM home page at www.americanbusinessmedia.com.
"We are thrilled to be working in partnership with ABM," said Guy Nouri, CEO of Dragonfly. "ABM is the most important trade association for business media companies, and together with ABM we are providing a showcase for innovation in multimedia online. ABM will benefit from the Dragonfly system's capabilities in managing and measuring complex networks and many different kinds of digital assets. We also created flexible and powerful custom players for ABM, which should create superior experiences for the editorial content and for the sponsors."
This new initiative will allow visitors the opportunity to view a full-screen image of the ABM Video Network for the first time in its history as well as enhanced video quality. Viewers can now easily toggle between a standard-size desktop video screen and a full-screen image that will offer improved picture playback quality and improve the online video experience. The premiere of the new player presents an interview with new ABM chairman and Hanley Wood CEO Frank Anton.
"I am delighted that ABM is among the first to take digital video to this new level," said ABM president and CEO Gordon T. Hughes II. "We always try to lead by example: Soon after starting to offer online video two years ago, we began creating video content for the handheld device and built the ABM Video Network. This is the next step in the evolution of our Network."
Dragonfly's technology will also offer the Association an improved ability to target and analyze viewer behavior through an advanced analytics system that offers a remarkable array of trackable categories. "Through our partnership with Dragonfly," Hughes added, "we are able to offer web-searchable video in a full-screen format complete with real-time metrics."
Dragonfly is an Associate Member of American Business Media and provides online multimedia management services to companies, trade groups, and not-for-profit organizations.
About Dragonfly:
Dragonfly is an Internet video network company that provides enterprise level technology solutions to businesses, trade groups, and not-for-profit organizations. Dragonfly gives customers enhanced video delivery, targeting and analytics systems. Dragonfly can track viewer behavior so that organizations get the best value from their multimedia communications.
Dragonfly has offices in New York City, in Hillsdale, NY, and in Memphis, TN.
About ABM:
Founded in 1906, American Business Media is the association of business information providers, delivering business intelligence to industry, Madison Avenue, Wall Street and the Beltway. Its 300-plus member companies reach an audience of more than 100 million professionals and represent nearly 5,000 print and online titles and 1,000 trade shows and well over $20 billion in annual revenues.
Press Contact:
Jock Spivy
Dragonfly
518-325-4428
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