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Women Are Chief Health Officers: TalkTank? Reality-based Forum Reveals Secrets To Success For Marketers

Norwalk, CT September 7, 2007 -- An interactive health forum that taps into women as Chief Health Officers is helping marketers navigate a new terrain where women make health decisions for themselves, their children and their aging parents. The TalkTank? reality-based forum highlights the second annual Marketing to the New Healthcare Consumer Conference (www.mtnhcc.com), Chicago, Illinois, September 17, 2007.

"Women make over 80 percent of healthcare decisions, not only as consumers of health and wellness products and healthcare services but also as knowledgeable 'go-tos' about the care and products consumed by their aging parents," explains Kelley Connors, president of KC Healthcare Communications LLC, a healthcare public relations and marketing firm focused on women, and founder of TalkTank?. "In addition, 74 percent of women are currently caregivers, sandwiched between their parents and their children's health and lifestyle needs."

TalkTank? is comprised of women aged 20 to 80, featuring a live audience of women who will share their candid views with a panel of marketing-to-women experts, co-moderated by Ms. Connors and talk show host, Wendy Borow-Johnson.

"Women represent the strategic linchpin in healthcare marketing," continues Connors. "Beyond marketing to inherent biological gender differences, marketers have a significant opportunity to tap into the power that women represent as brand influencers and advocates. Their lifetime value is more than just a patient."

About KC Healthcare Communications

KC Healthcare Communications LLC is a public relations and marketing consultancy that connects companies and their brands with women through a full range of communication services including public relations, market research, conversational marketing and web-based educational programs. For more information contact Kelley Connors, MPH, at 203-856-3732 or via e-mail at Kelley @ kchealthcarecommunications.com.

About TalkTank

KC Healthcare Communications is partnering with the Women's Health Foundation, Medrise.com, and the conference organizer, Transmarx LLC, to produce TalkTank? in Chicago.

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