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Prevention.com Relaunches: Poised to be Digital Health Resource Leader with Encyclopedic Content, Robust Video Library, Top Experts, Integrated U

NEW YORK (BusinessWire EON) September 4, 2007 -- "This is Prevention 24/7," says Prevention.com Editorial Director Nicola Bridges, who orchestrated the new site. "We've ratcheted up functionality -- so each user's specific interests are easy to find; built community hubs to encourage connections and provide our audience with direct access and dialogue to Prevention's experts; and integrated customizable multimedia tools -- personalized training calendar programs, health trackers, weight loss journals, diagnostic quizzes, brain games and more -- that enable users to play and live in the space."

Says Prevention Editor-in-Chief Liz Vaccariello, "As the 10th largest magazine in the country, Prevention already serves nearly 11 million readers. With the relaunch of Prevention.com, we'll be able to provide a home base for the swelling population of users turning to the Web for their health information needs. Prevention.com now truly reflects the authority of this 57-year-old brand and is poised to be a digital health resource leader. We're thrilled."

Highlights of the new site features and functionality include:

Comprehensive and exhaustive cross-referenced databases and tools from leading information providers:

-- Medical Conditions (National Women's Health Resource Center)

-- Drugs & Medications (American Society of Health-System Pharmacists)

-- Foods & Nutrition (Healthnotes)

-- Vitamins, Herbs & Supplements (Healthnotes)

-- My HealthTracker (FitDay)

-- Recipes (Allrecipes.com)

-- Health Video Library (HealthiNation)

-- Diagnostic Quizzes (RealAge)

Community hubs:

-- Discussion forums & support groups

-- Editorial, expert and user blogs allowing comment, instant access and exchange

-- Instant user-tallied "Top" content, "Most Popular," "Most Emailed," "Users Also Read..." features

Multimedia tools for optimum online browsing, active participation and interaction:

-- Customizable and motivational health and fitness trackers

-- Personalized fitness and workout programs

-- Brain games

-- Diagnostic quizzes

-- Podcasts

A video library with segments that are condition-specific (heart disease, asthma, migraines, e.g.) as well as offer friendly advice from Prevention experts and editors:

-- Arthur Agatston, MD, preventative cardiologist, South Beach Diet creator

-- Brian Wansink, PhD, food psychologist, author of Mindless Eating

-- Andrew Weil, MD, holistic and integrative medicine pioneer

-- Chris Freytag, American Council on Exercise board director, personal trainer

-- Cynthia Sass, Prevention nutrition director, "Grocery Guru," author

-- Rebekah George, Prevention beauty director

-- Liz Vaccariello, Prevention editor-in-chief

Blogs:

-- "Vital Finds," David Katz, MD, Yale Prevention Research Center co-founder

-- "From the Heart Doctor," Arthur Agatston, MD

-- "Healthy Living," Andrew Weil, MD

-- "Get Fit," Chris Freytag

-- "Food Think," Brian Wansink

-- "Food for Thought," Cynthia Sass

New Site Channels:

-- Health

-- Weight Loss

-- Fitness

-- Nutrition & Recipes

-- Lifelong Beauty

-- News & Voices

-- My Health Trackers

-- Video

Says Bridges, "The site is perfectly aligned with the new brand vision under Liz Vaccariello. It's energetic, motivational, inspirational and empowering."

About Prevention: Prevention is the #1 healthy lifestyle magazine brand and the 10th largest magazine in the nation, with nearly 11 million readers. The top online health magazine destination, Prevention.com has 1.6 million unique visitors each month. This year, Prevention will publish more than 20 branded books, 18 special-interest publications, 5 international editions in 13 countries, 4 bookazines and 5 DVDs under the bestselling Prevention Fitness Systems. Team Prevention, www.prevention.com/walking, will also lead walking events at 5 marathons across the country this year.

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