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Coach of the Airwaves Worldwide Internet Radio Launches New Net Radio Station Centering on Life and Business Coaches and Their Clients

(Bluehost) August 21, 2007 -- Coach of the Airwaves Worldwide Internet Radio, a new streaming net radio station catering specifically to Life and Business Coaches, has reached the launchpad.

COTA has positioned itself as the leader in delivering LIVE Coaching broadcasts to a waiting world. Life, Business, Career, Parenting, Health and Wellness... these are just some of the many niches that Coaches around the world are working within today. COTA is actively taking Coaching to listeners the world over via one-hour Live broadcasts hosted by Coaches around the globe. Coaching is a process through which a skilled coach will work with a client in need of support on removing obstacles to any type of 'forward-thinking' goal the client may have.

Founded by Robert Heckerl in the late autumn of 2006 as a means by which working Coaches could explore direct exposure to interested listeners around the world, COTA currently has a slate of coach-hosts from the US, Canada, Korea, Australia, Spain, Switzerland, and Trinidad, with new Coaches looking into the opportunity almost daily. "It's definitely been a domino-effect. The more hosts we get launched, the more inquiries we get. We hope to have at least 25 coaches broadcasting live around the world by the end of September," reports Heckerl. "Imagine the phenomenal networking and viral marketing power we'll have when we reach our full capacity of 168 coach-hosts. It's tremendously exciting."

Heckerl firmly believes it is time for more people to have the option of free access to the power of Coaching. Anyone, anywhere, with an internet connection will be able to listen in to the Live broadcasts which will stream 24/7 on the COTA website. Taking it a step further, a good portion of revenues will one day help to support an initiative which will send coach volunteers (http://www.coachoftheairwaves.com/?page_id=18)to places on the planet where Coaching will never go unless COTA delivers it. This generative plan will have coaches teaching the fundamentals of the coaching process to people in the developing world whom are typically 'not on the radar' of most coaches. "The coaching process can move mountains," says Heckerl. "To us, it's a given that Coaching is a must-have element in the global effort to build a better, more peaceful planet for everyone."

On the other side of the coin, coaches who host their shows with COTA enjoy a family-like community with one another. Sharing tips, ideas, goals, and friendship, as well as engaging with an expanding vortex of viral marketing, COTA coach-hosts are able to reach people they might otherwise never be able to reach. Listener numbers started slowly, but are climbing as the word gets out. "It's like any other business," states Heckerl, "where we have to be patient for the snowball effect to take hold. The more hosts we have broadcasting, the more snow appears on the ground. We're all working to push this snowball around and at some point, soon we believe, it will take on a life of its own and just keep on rolling, getting bigger and better every day."

The cost of hosting a show for one year (52 hours) is surprisingly affordable. Including the basic hardware and software needed for a host to broadcast from his or her own home, even the most advantageous broadcast timeslots typically come in under $1000. Coaches who may be interested in hosting a weekly, one-hour internet radio show with COTA should contact the company through the e-mail links on its website. Certain minimum technical requirements are required of the host's computer.

Interested listeners may tune in at any time to hear the broadcast. A schedule of hours in which listeners can currently hear Live broadcasts can be found on the main page of the COTA website, www.coachoftheairwaves.com (http://www.coachoftheairwaves.com). Live hosts are launching weekly.

Coach of the Airwaves LLC has been established to provide, via open-access internet broadcasting, both a vast marketing platform for our hosts, and a global reach to help spread the benefits of coaching to all corners of the Earth. In addition, a progressive and philanthropic administrative perspective will insure that Coach of the Airwaves LLC is involved in ventures tying the coaching process to self-sustainability through a program of direct financial and organizational support of projects intended to initiate the training of new coaches in various communities within developing nations.

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