Good Information Articles

Small Business Homepage Construction

Custom design of the home page for a small business client is not much different than making a contract to construct a new brick and mortar home for their private residence. When complete each should be functional according to the owner's specifications, and each demands interaction between the client and contractor to meet expectations before it's time to move into that lovely new home.

Let's have some fun and compare a new house and a website in a way that may help put this relationship into perspective.

To succeed most new homeowners know that their (online) home is necessary to compete. Customers are less likely to buy from you if you lack the sophistication of another vendor if their (online) home is up and running while you are homeless.

Having designed custom websites for more than 10 years, and interacted with other web developers in online communities where we share advice to help newcomers to website design, I have discovered some common problems.

The most difficult part of designing a new home is the obligation for interaction between the two parties. As the homeowner, only that owner knows their expectations for the performance of the new house, and that information must be communicated effectively to the contractor. Most designers will ask the right questions to determine the size, number of rooms, and functionality of the appliances in the new home. The complexity of the project will be fairly clear before the actual contractual agreement takes place.

At this point many homeowners only imagine the finished product and overlook their obligation to stay involved during the development and construction of the new home. It would be different if they decided on do-it-yourself, but with someone else taking the lead many drop out and simply look forward to moving day. It's not that simple, and herein lays the biggest problem.

The contractor is not a mind reader, and it is highly unlikely they are an expert in your niche. The information you internalize and take for granted must be extracted and communicated to your new home designer to ensure the success of your project. Take the time to do this and be prepared to discuss your needs in detail before you commit to a contract.

Analyze 5 key elements to define and document your expectations as follows:

1. layout 2. benefits 3. performance 4. promotion 5. growth

The project cost will depend on your needs. If you specify and pay for a cottage and later you request features for a mansion, expect a price increase from the original contract. This may seem silly, but it happens more often than some people realize. The complexity of your project will affect cost. A simple design takes less effort than a highly interactive design which requires more technology and time to complete.

Unless you specify what you want initially, how it will perform, and the future plans for growth, your finished project may result in disappointment. Any contract to perform is worthless if in the end either party resents the deal.

Let's drop the website and house analogy now, and focus on a real website for a small business owner. The client should prepare a plan in advance and below are suggestions using the previous 5 item list. For a small business website, each element should be analyzed to make sure you communicate your needs to the website designer.

Layout A familiar look to match printed materials is important for your website. If your business is brand new, establishing your corporate identity should be done and approved in a logical order with the logo, then a business card, other printed materials, and finally the website. Branding your company requires a consistent look in print and online. You may also want to search and view websites that belong to your competition, and give the web addresses to the designer to better communicate what you like.

Benefits Your business is unique even if 1000 other companies within 100 miles do exactly what you do. When all things seem equal, the personality and character of you and your staff makes you unique. Prepare a list of the benefits people enjoy doing business with you. Stay focused on positive aspects including quality, price, delivery, and service, and then list these as bullets in a word processor that you can copy and paste into an email to send to your designer. Write 10-20 benefit statements in short phases or sentences to communicate and share what's stored between your ears.

Performance Your website allows you to present more information online than can possibly fit on a business card. One page may be fine if your business is local and all you want is the sophistication of a www domain name on your business card. Multiple page static sites are more likely to draw search engine traffic, so be prepared with a larger budget for this information only website. If you require an interactive site with contact forms, client login with passwords, full eCommerce including a shopping cart, or similar advanced features, the price increase will be substantial. Know what you want and tell the designer.

Promotion If the internet were compared to a forest then your website is just 1 tree among 6 billion pages online. If you want to be noticed, some form of off site promotion will be necessary. Make sure your www domain name is on all printed marketing materials. Add it to your email signature. If your business involves ground travel, have the www domain on your vehicles. For larger or interactive sites that depend on search engine driven traffic, you cannot simply launch a website and expect visitors automatically. Advanced promotion takes time and effort, and although your website designer should be able to make suggestions, be prepared with an ongoing annual budget for promotion.

Growth As your business grows you may want the website to expand as well. Some small business website owners want a highly interactive website including the ability to add, remove, or change content without the assistance of the original designer. Some will negotiate a rate up front and delegate this service. Regardless, looking ahead in anticipation of future needs for your online presence should be reviewed up front and on a regular basis. If you decide you want to take over managing your website, there are no easy solutions because the learning curve may be steep. The added cost bears consideration, so be prepared to make a decision about what you need versus what you want.

Based on experience, here is some advice to assist small business website owners maximizing the relationship with their designer. Plan ahead using the points already given before you even contact the designer. Being prepared to discuss your expectations is more likely to result in a finished project where neither party resents the deal. If in the course of the project development you decide more features are required, expect to pay accordingly.

Understand what you need. Aside from the website design you need a www domain name registration priced per year, and monthly hosting for storing your site online. As simple as that seems, it is surprising how much can go wrong if these two basic needs are handled poorly. The options are too numerous to detail here, yet if purchasing a domain and hosting is new to you, seek the advice of your designer. Mistakes my clients have made have delayed projects by weeks or months.

For a static site that will not change, the annual cost for the domain and hosting should be less than $100 USD. For an interactive site the design fee may be more, but the annual cost to remain online should still be less than $100 USD. Sites requiring advanced promotion or ongoing maintenance to add, revise, or delete content could add several 1000 dollars to your cost.

Finally, acknowledge emailed progress updates or requests for information from your designer. From experience, clients have ignored or overlooked multiple emailed requests to clarify content needed to continue with the design, and then weeks later questioned why a given page was not done. One example was a simple application form which was not part of the original proposal, required a list of fields for the form, and incurred an additional design fee for the add-on. Failing to respond with timely communications only delays the launch or your website.

Jim Degerstrom writes small business advice based on 30 years in management, sales, and marketing, including GM or President of small companies in 5 states. He is proficient in website and graphic art design, and runs his online Small Business Resource Center and offers advice on his Small Business Advice Blog from Kissimmee, Florida USA.

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Family Circus - Make Time For Family With An Internet Business
Sometimes, it seems like you don?t have a full 24 hours in a day. Between work, family, and sleep, there is no time for anything else. You never seem to have five minutes to relax, and on days when work requires overtime, you lose time with your family. In fact, it seems you never spend quality time with your children anymore. One way to get your life back under your control and manage time better is to start your own internet business. With an online business opportunity, you can decrease your work hours overall, as well as become more flexible and available for your family.

Sales of Children's Travel Bed Soar as Summer Travel Hits
Gentle Air has seen an increase in summer travel sales due to hotels at popular summer attractions charging high prices for rollaway beds and cots.

Travel Insurance When Pregnant Or Traveling With Children
There was a time when pregnant women would avoid traveling altogether, but these days women don't let pregnancy stop them from going abroad and having fun. Only you can decide whether the pros outweigh the cons when travelling while pregnant or with small children.

Children's Home Society & Family Services Receives Reaccreditation to Once Again Facilitate Adoptions in Russia
Children's Home Society & Family Services, a Minnesota-based international adoption service provider, announced today it has been re-accredited by the Ministry of Education and Science of the Russian Federation to facilitate adoptions in that country.

Business & Family Safety and Health Rating
For good reason, practically every endeavor in life is rated. I've seen ratings on who or what's #1 in business, industry, NFL, NBA, MLB, person of the century, athlete of the century, technology, restaurants, university, neighborhoods, travel destination, best looking, best movie, best book, etc.

Families Mourning Children Travel to Nashville for July Compassionate Friends National Conference
The Compassionate Friends self-help support organization for families going through the natural grieving process following the death of a child is hosting its 31st national conference July 18-20 in Nashville, Tennessee. More than 1300 parents, siblings, and grandparents, as well as professionals who provide support, are expected to attend the conference. Highlights include well-known speakers, more than 100 workshops covering most aspects of grief following the death, a pre-conference Professional Outreach Day, and the Walk to Remember Sunday July 20 at 8 a.m. This conference is annually the largest in the United States aimed specifically for those left behind following the death of a child.

Internet Marketing Business - Your Home Based Internet Marketing Business and the Freedom Attached with it
There are various reasons why there are many individuals who want to start their own home-based Internet marketing business. Some are saying that the amount of money that they are earning from Internet marketing is higher compared to their monthly salary from their regular work. It even comes to a point that they are earning money similar to or more than the salary of their managers and department heads! This is relatively true, since there are Internet marketers who are earning as much as a hundred thousands of dollars within a month.

Work From Home - Online Resource Center for Home Based Online Jobs and Internet Based Business
Welcome to Work from Home?s ?an online guide and resource website to help you Start and grow your Home based Job and Business. Please note that we are only offering information on Work from Home Jobs and Business opportunities. We are not offering you a job or a business tie-up. Please read through the website as you will find valuable information and resources to start and grow your home based business. www.homebasedonlinejobs.com

Online Magazine is Home to the Best Travel Writing on the Internet
For the second year in a row, SoGoNow.com is the home to the best travel article written for the internet as judged by the North American Travel Journalist's Association.

Internet Home Based Business : Legitimate Work at Home Jobs Opportunities and Advantages
There are many advantages involved in choosing an internet home based business as your primary or secondary source of income Use these benefits to find a legitimate work at home jobs that suits your needs and desires

Making Time For Your Family and a New Internet Home Business
Starting your own internet home business can be a very fulfilling experience. It offers many new and exciting challenges, with the hopes of providing financial security for you and your family.

New Home Based Travel Businesses and Training Available for Retirees and Work-At-Home Parents
Affordable training is now being offered for those wishing to set up their own home based travel businesses. Program offers participants everything they need to get started quickly and affordably in this exciting market.

Work At Home Internet Home Business Opportunity
There are various opportunities for work at home Internet home business opportunities on the Internet Because of the Internet, there are many opportunities for people to be able to take care of their families and work from home and as well

Internet Based Business: How Single Parents Could Earn Extra Income For The Entire Family
Are you a single parent who has been trying to support your children on a single income? If you have been having so much trouble making both ends meet with your present income, you might want to earn some extra money by setting up an internet based business. A big family with children can be very expensive and you definitely will need to earn some extra money to keep everyone comfortable. Having some extra money could really do wonders for you and your small children so you better start exploring other means of getting extra money for your children through an internet based business.