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Entrepreneurial Nonprofit Organization Partners with Minority-Owned and Woman-Owned Internet Marketing and Web 2.0 Marketing Firm

Washington, D.C. (PRWEB) July 11, 2007 -- When Diana Nielander, Executive Director of the National Lekotek Center (http://www.lekotek.org), wanted to bring awareness to AblePlay.org (http://www.ableplay.org), she sought the help of Cruz Coleman Communications (http://www.cruzcoleman.com), an Internet Marketing and Web 2.0 Marketing Firm.

AblePlay.org (http://www.ableplay.org ) is a toy rating system and Website that provides comprehensive information on toys for children with disabilities so parents, special educators, therapists and others can make the best choices for the children in their lives with disabilities.

Developed by the National Lekotek Center (http://www.lekotek.org), the leading nonprofit authority on play for children with disabilities, AblePlay will provide parents, and the professionals who work with them, access to the most useful, product-specific information about the top play and learning products and toys for children with disabilities.

"Cruz Coleman Communications approached our project with an energy and enthusiasm which told me they were the right team for us. They developed a strategy, worked their contacts, researched new outlets and pitched AblePlay with great success. As a social enterprise, we don't have all the expertise on staff to engage in a successful internet marketing campaign. Their socially responsible business philosophy was such a perfect fit for us, working with them was like having an extension of our own staff," says Nielander.

"After being in this field for over five years working with dozens of organizations and businesses on countless projects, I've noticed that the most successful projects have been ones I truly cared about. If we can't get excited about a project then it's not the right project for us and we step aside. Working with AblePlay has been an absolutely wonderful experience. We are honored to be working with them," says Eileen Cruz Coleman, President of Cruz Coleman Communications.

As a Minority-owned and Woman-owned Internet Marketing and Web 2.0 Marketing firm committed to helping businesses, nonprofit organizations and those in the entertainment and creative fields gain maximum visibility and build brand awareness by promoting their Websites, products and causes on the Internet, Cruz Coleman Communications (CCC) approaches Internet Marketing differently than other firms.

"We do not exclusively rely on pay-per-click ad campaigns or paid link campaigns to drive traffic to our clients' Websites. While pay-per-click campaigns have their place in Internet Marketing, there are many other Internet Marketing strategies that a company or organization should be taking advantage of now if they are to meet and exceed their long term goals. You simply cannot rely on one Internet Marketing strategy to bring consistent and massive amounts of traffic to your Website. In order to continue driving traffic to your site and increase your natural search engine rankings, you must be incorporating natural search or organic search marketing and Web 2.0 strategies in all of your Internet Marketing efforts," says Cruz Coleman.

By using Web 2.0 tools such as social networks and blogs as well as traditional Internet Strategies such as email marketing, article marketing, press release marketing, and link exchanges in outreach activities, CCC helps organizations, businesses and those in the entertainment and creative fields reach their target audiences and consequently increase traffic to their Websites.

To learn about Cruz Coleman Communications' current $1,000 per month All-Inclusive Internet Marketing and Web 2.0 Marketing Package visit: http://www.cruzcoleman.com

For more information about Ableplay, visit: http://www.ableplay.org

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