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Dr. Toy Names iPlay®'s Lift Off Rocket and Tote Along Travel Game to Best Products for Spring 2007 List

Parsippany, NJ (PRWEB) June 21, 2007 -- International Playthings, Inc. (IPI) is pleased to announce that two of its iPlay products -- Lift Off Rocket and Tote Along Travel Game -- have been included on Dr. Toy's Best Products for Spring, 2007 List. The coveted Dr. Toy award is reserved for play products that meet Dr. Toy's high standards for safety, design, durability, social responsibility and value - products that offer the child something "extra" for optimal learning, play and fun. Now in its 16th year, Dr. Toy's Best Products Resource Program is offered free to consumers and focuses on unique, high-quality, educational, creative and active products.

"It is an honor to have two products from the iPlay range selected for this year's Dr. Toy Award," said Susan Tice, Senior Product Manager and Public Relations Director for International Playthings, Inc. "The iPlay brand comprises a broad range of high-quality, fun products designed to appeal to children of all ages. The Lift Off Rocket and Tote Along Travel Game are excellent examples of that, and we are pleased that they were recognized by Dr. Toy."

The iPlay Lift Off Rocket features lights, sounds and three separate areas of play - cockpit, living quarters and cargo area. Kids can press the button to hear the lift off sequence, realistic rocket sounds and see the boosters light up. The complete Lift Off Rocket playset includes two astronauts, a space dog, alien, dune buggy and moon crater. The iPlay Lift Off Rocket play set is available through specialty retailers nationwide at a MSRP of $40.00.

The Tote Along Travel Game by iPlay features eight different games in one self contained unit to keep kids occupied and happy on even the longest trips. Players insert a card into the unit to play seek & find or memory games for one or two players. While playing memory games, players open the tabs on the game unit one by one, trying to find matching pictures. With seek & find games, players open all the tabs when the game card is inserted, then close the tabs on images matching items they spot out the car window. Scoring dials on each side of the game unit keep track of who closed the most tabs. The iPlay Tote Along Travel Game is available through specialty retailers nationwide at a MSRP of $9.99.

In cooperation with the Institute for Childhood Resources, Dr. Toy's Best Products Resource Program provides parents and professionals with the latest information on toys, books, games, and other developmentally appropriate children's products. The program was developed by noted child development authority, Stevanne Auerbach, Ph.D. (a.k.a. Dr. Toy) as a service to consumers who desire to purchase safe, affordable, educationally-oriented and stimulating toys and products for children. The free report on the Best Products for Spring 2007 is available at www.drtoy.com

iPlay's Lift Off Rocket and Tote Along Travel Game are two of four products distributed by IPI to earn top honors from Dr. Toy this Spring. Also included are the Mighty World Complete Base Camp play set and Earlyears' TAGGIES Clickety Twist.

About International Playthings, Inc. (IPI):

Since its inception in 1967, IPI has excelled in the delivery of innovative and entertaining products with integrity, superior play value and child developmental qualities to consumers. Over the course of its 40-year existence, IPI has grown to become one of the largest and most respected suppliers of quality products to the North American specialty industry.

A subsidiary of Grand Toys International, Limited, IPI offers a comprehensive range of proprietary and distributed brands comprising a wide variety of award winning play things including games, infant toys, preschool toys, dolls, educational toys and activity toys. Additional information on IPI, its brands and individual products can be found at www.intplay.com:

About iPlay:

iPlay is International Playthings' proprietary brand that encompasses preschool toys, games and outdoor toys. iPlay toys encompass a full spectrum of innovative, high quality products that provide years of playtime fun. From high-tech to low-tech to classic to new -- iPlay offers something to suit every child's tastes.

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