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Click with Technology Rides the Long Tail of Travel
Burgess Hill, W. Sussex (PRWEB) June 25, 2007 -- Click with Technology, the UK's leading provider of travel websites, recognise that sales depend on the length of your tail.
The increasingly competitive and expensive nature of travel search terms is making it ever more difficult for smaller travel retailers to achieve good rankings within the UK search engines.
CWT has been working to leverage this problem through innovative SEO techniques, which include niche area analysis, travel writing and destination management. By concentrating on less expensive 'tail' search terms, CWT is enabling smaller retailers to target specialist niche markets and appeal to a wider audience.
"Focusing on niche products is immensely beneficial from an online advertising perspective. Having a long tail means you are offering an endless choice to customers and your website appears when the consumer is farther down the buying process." Dan Caplin, Head of Search Marketing at CWT.
One of CWT's clients, Orchid Travel, has decided to embrace the long-tail search by targeting five niche destinations and hotels every month. Kicking off the newly designed pages will be Egypt, Tenerife, Lanzarote, Gran Canaria, and the Independence of the Seas cruises. CWT has carried out in-depth SEO analysis and written original content to ensure Orchid Travel achieves good rankings within the search engines.
"CWT understands the competitive nature of online travel. By using the destination management technology we can target our marketing to these niches, which increases conversion and profitability." Mark Gibbons, Leisure and Travel Manager, Orchid Travel.
About Click with Technology
Click with Technology is a progressive and cutting-edge provider of design, development and marketing solutions for an increasing portfolio of online travel companies. Specialising in dynamic packaging and eCommerce solutions, CWT offer a range of services to the travel industry, which include; professional programming, cutting-edge web design, search engine marketing and creative content writing.
Visit - www.clickwt.com
CWT's existing client base include big-name travel operators such as:
Hays Travel
On Holiday Group
Cruise.co.uk
Holiday Taxis
Teletext Holidays
And a range of smaller retailers
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