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La Vella Radio Brings Digital Internet Radio to Users' Mobile Phones

Toronto, ON (PRWEB) June 27, 2007 -- La Vella Entertainment Group announces the launch of a new mobile audio music service now available to mobile handsets via La Vella Mobile Radio's fullACCESS player.

The La Vella Mobile Radio player gives users the opportunity to listen to over a hundred digital radio stations and content of their choice in several categories including Dance, Pop, Comedy, Talk, Religious, HipHop, Country, Rock, Decades, Soft Adult Contemporary, Jazz, Spanish, Oldies and more. In the launch phase, La Vella Mobile Radio can already support upwards of 80% of the world's phones with its Mobile Java and Windows Mobile applications. Every user can access this preset list of digital radio stations from any carrier, in any part of the world, on virtually any handset.

Consumers are looking for a phone to do much more than just talk into. According to Arbitron's Mobile Audio Study in 2007, half of all mobile users also use their handset for non voice activities. The study also forecasts that U.S. wireless music services will have over 50 million users and generate more than 50 billion dollars in revenue in 2010.

"With La Vella Mobile's streaming audio player, anyone with a cell phone can listen to over one hundred digital radio stations any time, anywhere," said Louie La Vella, President/CEO of La Vella Entertainment Group. "Our company has always been at the fore front of new technology and delivery of entertainment. Our brand of radio and television has touched audiences world wide for years and I am pleased to bring our new mobile service to the fold."

Users can download the mobile application free of charge at the La Vella Mobile website.

About La Vella Mobile Radio:

The La Vella Mobile Radio player is a mobile phone application that allows users to take their favorite streaming radio stations with them on the go. The player is not carrier-distributed or restricted, giving anyone, on any carrier, in any country access to hundreds of preset digital stations.

Parent company La Vella Entertainment Group (a privately owned company) produces fresh and innovative music programming for radio stations around the world. It has become one of the quickest growing content and syndication companies since its launch in 2001. With aggressive development, acquisition, marketing, and expansion, the La Vella Radio Group catalogue of programming continues to grow and serve hundreds of markets internationally.

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