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Home Business Expert Partners with SendOutCards to Teach Others About Relationship Marketing

West Lorne, Ontario (PRWEB) June 12, 2007 -- Canadian based Enchanted Greetings, http://www.EnchantedGreetings.com has partnered with Utah's SendOutCards to provide relationship marketing training to business owners and sales representatives throughout North America. Owner Dianne Fratscher possesses over 20 years of customer service experience including 6 years in home business coaching specifically for Moms who have started their own home based business through her website at http://www.WahmsUnited.com. Fratscher has experienced the day-to-day challenges of building a successful home business including the time and financial restraints that make it difficult to effectively maintain a true relationship with both potential and existing clientelle.

According to Fratscher, "acquiring one new customer can be 4 to 10 times more expensive than retaining an existing customer, and with the continuing onslaught of email spam and internet viruses, many businesses should look at returning to their roots, and redevelop the personal relationships that their customers are craving. The bottom line is that relationship marketing with personalized greeting cards increases profit". Often, we are so focused on increasing our subscriber base, or bringing in new customers or clients that we sometimes forget about the people who have helped us get where we are today. With the increase in email marketing and its ease of use, many business owners simply feel that sending out a bulk email to all of their customers is doing the job for them.

By partnering with SendOutCards, Enchanted Greetings provides business owners with an internet based customer relationship marketing and management system. According to GreetingCard.org "Personal greeting cards and letters are the primary types of mail people most look forward to receiving, opening first and reading thoroughly... a greeting card is 11 times more likely to be read than any other piece of mail."

Teaching business owners and their staff or representatives to successfully use relationship marketing by sending personalized greeting cards to improve customer loyalty and increase profits is the reason Fratscher created http://www.EnchantedGreetings.com. As an independant representative of SendOutCards, Fratscher can show businesses the benefits of sending out personalized greeting cards as a highly effective relationship marketing tool.

Fratscher says "It is the goal of Enchanted Greetings to add value to our clients business by providing them with a unique and heartfelt way to gain customer loyalty thereby increasing their bottom line".

Examples of several types of business markets that are successfully utilizing greeting card relationship systems are:

- Direct Sales Representatives - send invitations to home parties, personalized follow-ups with party guests, thank you cards to hostesses, special announcements to customers, monthly training tips for downlines, special occassion cards, thinking about you cards for those customers that haven't ordered in some time.
- Virtual Assistants - client thank you cards, reminder cards, thanks for meeting with me, it's been a pleasure working with you, special occassion cards
- Real Estate Agents - new home for sale in your area, congratulations on your new home, congratulations on the sale of your home, happy anniversary (of purchasing your new home), special occassion cards, prospective client cards, selling tips, buying tips

"People will forget what you said, but they'll never forget how you made them feel." Maya Angelou

It is imperative for every business owner and sales representative to ensure they are continually building a relationship with each of their contacts in order to retain custome loyalty. The SendOutCards system saves time, energy and money by providing an easy to use system that will help ensure that their name is at the forefront of their customers mind whenever a product or service need arises for that particular business.

Enchanted Greetings offers its services to all businesses and individuals while specializing in services for the Direct Sales Consultants.

For more information about Enchanted Greetings, visit their website at http://www.EnchantedGreetings.com. Enchanting Lives ... One Card At A Time is their motto. Let us show you how easy and how much fun it can be to establish relationships with your customers.

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