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Data Warehouse Solutions made practical by SingleVision software from Business Development Solutions: SingleVision cuts the data warehouse implemen

MOUNT LAUREL, N.J. (BusinessWire EON) May 16, 2007 --     "SingleVision's data warehouse solution has a sophisticated matching and linking process enabling organizations to manage data on an on-going basis even as the original data sources are being updated and even without having to clean-up data. This is a great advantage over traditional merge/purge, data importing, and other matching tools," says Robert Bloom, President of Business Development Solutions. "The ease of use and cost effectiveness make SingleVision a viable customer data integration and data management option, whether managing 20,000 contacts in one database with a duplicate record issue or 2 million records in multiple databases needed for viewing, analysis, list building, and file maintenance of several distinct data sources."

Utilizing the SingleVision application, data warehouse objectives can be accomplished in a relatively short time frame and for a reasonable investment. Representatives can see a single view of an account's information from different departments such as sales, financial, and customer service; from external marketing files like D&B(R) and infoUSA(R); and from other databases. Reports from the data warehouse can be generated utilizing business intelligence from multiple data sources. Data management issues can be identified and resolved.

About Business Development Solutions, Inc.:

Since 1991, Business Development Solutions has been focused on helping marketers of all sizes identify, analyze, and serve their customers and prospects more effectively. With this experience, we have developed the advanced customer data integration matching and linking processes of SingleVision to maximize the value and accessibility of the data our client companies use and maintain.

D&B(R) is a registered trademark of The Dun & Bradstreet Corporation

InfoUSA(R) is a registered trademark of infoUSA Inc.

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