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Internet Retailer Chooses AffiliateTraction's TrackAssure Affiliate Software

Chicago, IL (PRWeb) March 29, 2007 -- In an effort to build upon an already impressive traffic and sales record, the leading ecommerce publication, Internet Retailer, has announced the choice of AffiliateTraction's proprietary affiliate tracking platform, TrackAssure, to manage their new affiliate program. When asked about the choice, Internet Retailer's Jack Love had a simple response: "The industry leaders use AffiliateTraction's affiliate tracking platform - why wouldn't we?"

Internet Retailer delivers strategic and practical business ecommerce information to over 150,000 merchants and direct marketers. With over 500,000 visits to the website per month, choosing a reliable and flexible software platform for the affiliate program was deemed critical for future promotional efforts.

The Internet Retailer affiliate program offers payment to anyone who signs up and refers qualified sales and leads through special code provided through the TrackAssure software platform. In addition, the program is two tier, allowing affiliates to earn an additional commission for referring new affiliates. Internet Retailer claims that creating solid partnerships is of the utmost importance, and that an affiliate program helps them to do this by offering website owners a variety of campaigns and payouts to choose from while maintaining accurate and reliable statistics.

Greg Shepard, CEO of AffiliateTraction, noted that an affiliate program works by creating an interface through which website owners can easily deploy merchant advertisements. "Simply by logging in, affiliates can find the appropriate advertisement for their site, download the code, and paste it into their website. The advertisement will then just appear on their site, and all other details of any referred transactions are handled by the merchant. When the transaction is completed, TrackAssure records it and the affiliate is paid accordingly."

According to Internet Retailer, one of the most attractive features of TrackAssure software is the ability to run and track advertisements under multiple advertising models, including CPS (Cost Per Sale), CPL (Cost Per Lead), CPA (Cost Per Action), CPP (Cost Plus Performance) and CPM (Cost Per Thousand Impressions), making it one of the most flexible solutions available on the market.

"TrackAssure software was designed as a comprehensive solution to tracking a variety of online advertising campaigns with a focus on performance based efforts", said Greg Shepard. "Internet Retailer is a major player in online retail, and they needed a platform in which they could execute a variety of strategies on an ongoing basis. It was clear that TrackAssure was the best solution from the get-go, as it doesn't only allow for a variety of different campaign types to be run, but it can also track combinations or hybrid campaigns. The flexibility, scalability and ease of use make TrackAssure an attractive solution for Internet Retailer and any other company looking for a comprehensive tool through which to execute and track advertising strategies."

View Internet Retailer website: http://www.internetretailer.com
View Affiliate Program information: http://affiliates.internetretailer.com
View AffiliateTraction website: http://www.affiliatetraction.com

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