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MySmallBiz.com Launches Advertising Program to Support Business to Business Online Marketing

Zephyr Cove, NV (PRWeb) February 26, 2007 -- Website owners looking to market their products, services and business opportunities have found a new friend in online advertising. MySmallBiz.com (www.mysmallbiz.com), a leading small business idea website, recently launched its online advertising capabilities to support business to business marketers.

"Achieving a positive return with online advertising investments is traditionally an illusive goal," explains Nathan Cracraft, Vice President of Business Development for MySmallBiz.com. "For one thing, online advertising is expensive. Furthermore, it is difficult, if not impossible, to consistently reach the desired target market. With our new advertising solutions, we provide an economical and highly effective way for advertisers to promote their products and services directly to small business owners."

MySmallBiz.com supports multiple creative ad formats but is aggressively focusing on textual ads. According to internal pilot program research, text ads outperformed banner advertising by a clearly measurable rate. "We were stunned to find out during our pilot ad programs that text ads performed so much better than banners," commented Mr. Cracraft. "Due to the rich textual nature of our site, it is easy for us to visually integrate textual advertising within the site's content. For our money, text ads are the way to go."

To start advertising, website owners simply submit an inquiry request form. A member of the MySmallBiz.com advertising team reviews the information and prepares a list of options that meets the advertiser's budget and promotional goals. A new ad placement can be posted online within hours.

Advertising rates on MySmallBiz.com are typically priced monthly and are calculated based on the number of visitor impressions. This impression approach eliminates the need for costly click auditing and helps advertisers maintain a fixed, monthly budget. In addition to the standard monthly rates, MySmallBiz.com also offers yearly options and customized ad placement solutions. New advertisers are encouraged and may get started by submitting an Advertising Inquiry at http://www.mysmallbiz.com/pg/ads/ads.php.

MySmallBiz.com is the Internet's premier home for small business ideas and related start-up resources. The site currently contains hundreds of exciting small business opportunities and thousands of helpful start-up resources. New business ideas and resources are added weekly and access to the site is completely free.

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