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War of Worlds: Printers and Email Marketers Waive Competition to Leverage Business
Clearwater, FL (PRWeb) February 5, 2007 -- The controversy between direct mail and email marketing continues. Despite the enduring contention, Komori Corporation, America's leading manufacturer and seller of printing equipment announced they would be supporting PostcardMania's aggressive CEO, Joy Gendusa, in her industry challenge to determine which form of marketing toes the line for better business expansion.
By bringing in experts from both sides to her "Power MarketingMania Bootcamp" (www.powermarketingmania.com) that will be held on March 30-31, 2007, Gendusa aims to disabuse attendees on what is best for sustained prosperity. The Bootcamp will be held at the Belleview Biltmore Resort in Clearwater, FL.
According to a new study by the Direct Marketing Association, and as reported in DIRECT, the comparison between predicted e-mail driven sales in the United States and DM sales between 2006 and 2011 showed a compound annual growth rate of 14.9% to 6.3% respectively. The long-standing unknown aspect of exactly how email direct marketing impacts long term customer-relationship-based revenue streams for businesses is a metric that has not been tracked and threatens to change these predictions.
Jacki Hudmon, Marketing VP at Komori America Corporation says, "Komori has long been guided by the principle of listening very carefully to its customers and has been known to inspire the industry with technological innovation which evolved from this guiding principle." Threats of email marketing overpowering their millions in revenue only fuel their commitment to support Gendusa's bootcamp.
The two-day Bootcamp agenda includes:
• The "Truth" About Direct Mail Marketing
• How Publicity Fuels Marketing
• Out-of-the-Box Marketing Ideas
• Search Engine Optimization
• Developing a Website Geared Toward Increased Sales
• Internet and Email Marketing
The focus of the Bootcamp is on having business owners create action plans to implement tailor-made strategies for their business so results are assured.
Despite the rivalry inferred at the Bootcamp, Co-organizer, Marsha Friedman, CEO of EMSI a nationally recognized PR and Ad agency, says, "Attendees will become well versed with the pros and cons of both and how to use each to their advantage to leverage more business and increase their response rates."
About Komori America Corporation:
Tokyo-based Komori Corporation, a premier manufacturer of sheetfed and web offset printing presses, provides world class technology especially suited for today is highly competitive printing marketplace. Delivering the highest level in print quality coupled with impressively fast make-ready and JDF connectivity through open systems architecture, Komori presses help printers achieve higher productivity levels essential for increased margins and business growth. Komori America Corporation is headquartered in Rolling Meadows, IL and manages a sales and service organization throughout North America. Visit www.komori-america.us
About Joy Gendusa:
Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000. Gendusa began in 1998 with absolute zero investment capital. Today, her Clearwater, FL firm called PostcardMania, employs 140 people and sends 80,000 postcards representing over 350 business, finance and industrial clients each week. Visit www.postcardmania.com
About Marsha Friedman:
Marsha Friedman is the CEO of Event Management Services, Inc., (EMSI) a leading publicity firm that has represented many well known clients such as, Motown's Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane's, Bristol Myers Squibb, Financial TV personality, Jim Rogers and NFL Hall of Fame Quarterback Y. A. Tittle. Visit www.event-management.com
For more information on their Power Marketing Mania Bootcamp visit http://www.powermarketingmania.com
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