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Bredin Business Information to Present New Research on Email Marketing to Small and Medium Business (SMBs) at MarketingSherpa's Email Summit in M

Warren RI (PRWeb) February 7, 2007 -- Stu Richards, CEO of BredinrnBusiness Information, will present new research statistics on what works (and what doesn't) for B-to-B email marketing campaigns sent to the small and medium business (SMB) marketplace at MarketingSherpa'srnannual Email Marketing Summit in Miami Fl March 4-6. Agenda and ticket info is available at: http://www.sherpastore.com/Email-Summit.html

In early 2007, Bredin Business Information surveyed executives at over 300 small and medium businesses to determine which types of email newsletters SMB executives are most likely to open and read, and what they look for in an email newsletter from their vendors.

"This new SMBrnStudy has uncovered practical tactics to improve email newsletter effectiveness for B-to-B marketers who target small and medium businesses. Factors studied include the types of content the SMB audience responds to best; what motivates a reader to spend time with an email newsletter; and how to motivate further action, such as clicking through to a Website," explains Stu Richards, Bredin Business Information CEO.

In addition to this new Study data, 25 Case Studies, four interactive email marketing Laboratories, a beginner's Bootcamp, and a Deliverability Clinic are included in the activities at MarketingSherpa'srnannual Email Marketing Summit in Miami, Fl, on March 4-6. The annual event is the largest in the industry, with 650 marketing professionals expected to attend.

"It's a peer-to-peer Summit. Marketers appreciate behind-the-scenes email marketing tactics and data from their peers," explains Anne Holland, MarketingSherpa's President.

This is the second year MarketingSherparnhas presented the Email Marketing Summit. In 2006 tickets sold out well ahead of the event. For more information call US +1 877-895-1717 or got to http://www.sherpastore.com/Email-Summit.html

About MarketingSherpa Inc.
MarketingSherparnis a research firm publishing Case Studies, Benchmark Guides, and How-to Instructional materials for marketing professionals. 237,000rnmarketers read MarketingSherpa's newsletters, Guides and Web site every week.

MarketingSherparnalso holds three annual real-world Summits: Email Marketing Summit & Expo March 4-6th in Miami FL, Selling Subscriptions to Internet Content in New York every May, and B-to-B Demand Generation Summit in Boston and San Francisco every October.

Praisedrnby The Economist, Harvard Business School's Working Knowledge Site and Entrepreneur.com, the company is now celebrating its 7th anniversary. For more information, visit http://www.marketingsherpa.com or call(877) 895-1717.

About Bredin Business Information (BBI)
BBI helps Fortune 500 firms achieve their small and medium business marketing goals by developing:
·Research,including qualitative and quantitative customer insight through a wider ange of research formats to deliver practical, actionable marketing recommendations.
·Strategy, including prioritizing market segments, recommending and developing alliances, and creating integrated marketing campaigns to ensure our clients' SMB marketing programs are on target.
·Communications. BBI's award-winning "how to" and product-sell communications position our clients as trusted advisors -- and communicate brand benefits -- directly to customers or prospects, or support the sales efforts of their direct or indirect sales forces.

Learn more about how BBI can help you meet your small and medium business marketing goals at http://www.bbionline.com.

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