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FLAVORx President & CEO to Appear on NBC-Affiliate Programs 'The Big Idea with Donny Deutsch' and 'Your Business'

Bethesda, MD (PRWeb) February 5, 2007 -- Kenny Kramm, FLAVORx President and CEO will appear on CNBC's 'The Big Idea with Donny Deutsch' and MSNBC's 'Your Business' this month. Both interviews, focusing on Kramm and his business, tell the story of Kramm's motivating force to help his sick daughter, to his position as a successful entrepreneur leading a fast-growing biotechnology firm. Kramm's story has also caught the interest of several nationwide radio programs such as 'The Michael Dresser Show.' To date, Kramm has been interviewed on NBC's 'The Today Show,' as well as featured in major news and magazine outlets such as People Magazine, INC Magazine, The New York Times, & The Washington Post.    



CNBC's popular talk show, 'The Big Idea with Donny Deutsch,' examines issues in pop culture, business, politics, the arts and sports. The interview with Kramm will air Monday, February 5th at 10PM EST and 1AM EST/10PM PST. Host Donny Deutsch positions Kramm's story as a business that has evolved from a father's dedication to his daughter's well being that has since blossomed into a nationwide phenomenon helping countless children across the world.

On Sunday, February 18th at 7:30AM EST, Kramm will appear as a guest on MSNBC's 'Your Business' show with JJ Ramberg. Each week, the program showcases the world of America's small business entrepreneurs, featuring profiles, news, advice and tips. The segment will show the impact of FLAVORx on the lives of Kramm, his employees and consumers, and be derived from a full-day filming progressing from Kramm's home to the corporate offices and then to the birthplace of his business idea, the family pharmacy.    

Having once believed that he would someday take over the family pharmacy, Kramm never thought that the birth of his second daughter, Hadley, would forever impact the lives of millions. A few short days after birth, Hadley was diagnosed with cerebral palsy and a seizure disorder, a condition that would plague her life with innumerous doctor appointments, hospital visits and inevitably, a long list of medications. Because of its bitter taste, Hadley was physically unable to swallow a life-saving anti-seizure medication. Feeling powerless against the detriment of his daughter's health, and no longer able to endure putting his daughter through emergency room visits and unnecessary trauma, Kramm and his father retreated to the family pharmacy to find a solution. By manipulating candy flavorings, the two were able to derive a formulation for a flavoring that would be able to safely flavor Hadley's medication without affecting stability or efficacy. 10 years later, the company has successfully created a menu of 42 medically-designed and scientifically-tested flavors able to flavor over 400 medications, and has flavored over 40 million prescriptions without any incidence of allergy, adverse reaction or changes in efficacy.

About FLAVORx
FLAVORx is a pharmaceutical flavoring system used by pharmacists and veterinarians nationwide to improve the palatability of liquid over-the-counter and prescription medications. To date, FLAVORx has flavored over 40 million prescriptions without any incidence of allergy, adverse reaction or changes in efficacy. FLAVORx flavors are non-allergenic, dye-free, sugar-free, phosphate-free and alcohol-free, and comply with FDA requirements, making them safe for all patients. With over 42 flavors ranging from Bubblegum and Watermelon to Chocolate Silk Pie and Peaches 'n Cream, FLAVORx is sure to please any taste bud whether it's a child or an adult. In addition, 16 animal-inspired flavors such as Crispy Bacon and Salmon Steak help medications go down a little easier for FLAVORx's veterinary friends as well.

FLAVORx's newest product will hit shelves of pharmacies everywhere starting around the first week of March. The new FLAVORiT Home Kit allows parents to flavor any bad tasting liquid to help it go down easier in the comfort of their own home and to their child's own liking. Go to website (www.flavorx.com) or call 1-800-884-5771 to find out more.

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