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Mobivity Brings Big Brand Interactive Mobile Marketing to Small Business
Princeton, NJ (PRWeb) January 17, 2007 -- Mobile Visions, Inc., a provider of mobile messaging and marketing solutions, today announced the launch of Mobivity (http://www.mobivity.com), the first U.S. service that allows any business to instantly set up two-way interactive mobile marketing campaigns online.
Mobivity puts the capabilities of the full service mobile marketing agency in the hands of the small to mid-sized business. Marketers can instantly create a keyword on a 5-digit short code, and configure their campaigns through a simple web based dashboard.
Mobivity is not a bulk text message sending service. The spam free service ensures that the mobile phone owner has opted-in. To be put on a list, the mobile phone must send a text message with the business' keyword to the short code. Customers are encouraged to opt-in through the use of txt2win contests, voting, coupons, and specials, or by providing information via text message.
For example, a restaurant can easily set up a contest to give away a free entrée in just a few minutes. They can then send a text message to their list when they are having a slow night, offering a coupon or special good for that evening only.
"The possibilities are endless," says Greg Harris, CEO of Mobile Visions, Inc. "Mobivity provides a public access cable T.V. show with the same text message voting abilities that American Idol has. We give a local restaurant the same abilities to reach the consumer as Starbucks at a fraction of the cost."
Currently, the barrier to entry for the small to mid-sized business is too high to provide a good return on investment. The business has to work with expensive mobile marketing agencies, or deal with the wireless carriers & aggregators to do simple interactive campaigns. The cost in terms of setup is thousands of dollars, and weeks of time.
Harris says recently, he read about a tanning salon that did a campaign that cost over $10,000. "The same campaign using Mobivity would cost only $79.00, and could have been set up in minutes." he explained. Print, TV & Radio advertisers can enhance their ads by offering more information via sms to their audience. Banks can offer up to the minute loan rates. Movie theaters can offer show times. Large chains can offer a store locater.
Using the open API (application programming interface), businesses and content providers can send any content to a mobile phone. Mobivity can be easily integrated in to existing systems, for dynamic real time content delivery.
Mobivity is a self-service two-way interactive mobile marketing system that can be set up quickly and easily by the small business marketing person. There are no contracts, and the service is billed on a month to month basis. A free trial is available on the website at http://www.mobivity.com.
About Mobile Visions, Inc:
Mobile Visions, Inc., based in Princeton, NJ, provides SMS text messaging solutions, and mobile web solutions. Founded in 2006, Mobile Visions' mission is to make it easier for the small-to-medium business to take advantage of new mobile technologies. In addition to Mobivity, Mobile Visions is currently beta testing CellAHouse, a service for realtors at http://www.cellahouse.net. Mobile Visions' solutions are available on the Cingular, Verizon, Sprint, Nextel, Dobson, Alltel, Midwest Wireless and Boost wireless networks.
For additional information, Contact: Greg Harris, CEO, Mobile Visions Inc., 877-659-0629 ext 84
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