Good Information Articles

The Marketing Secret Every Child Knows

Little Kids Ask Until They Get What They Want.

Mom, Mom, Mom, Mom, can I have an ice cream? Can I, Can I, Can I, Can I? Please, Please, Please, Please. I'll be good for a whole year. I promise. Just give me a dollar. I won't ask again for a long time. Pleaseeeeee!

Regular, repeated mailings are the way to create big predictable results. When you mail every 30 days for a year you will cause a dramatic growth in your business.

People respond to repetition. If you are a parent you know how hard it is to refuse repeated requests for an ice cream or a desperately wanted toy.

If you are not a parent, I'm sure you remember asking, even begging for a toy, a treat or permission to stay up past your bedtime, until your parents finally gave in. Your customers and prospective customers are similar. They need to be asked repeatedly too.

Who You Should Ask.

You should be asking 3 groups of people to do one of 3 things:

1. The first group is your house customer list (your own list of existing customers).

You should be asking your existing customers repeatedly to contact you about some offer you make to them for your products and services.

A clear offer with an easy way to contact you should be made, like:

"We will give you 5000 full color postcards for $389, simply give us a call at 800-628-1804 to set up getting your postcards."

Or some other offer you reasonably believe they will be interested in based on your personal knowledge of them and preferably based on their actual previous buying behavior.

2. The second group is your house prospect list (prospects you have caused to inquire about your products and/or services through your own marketing efforts).

This group of people is interested in your service but hasn't made the decision to go for it yet. They will be the most likely to respond to a special when you offer it to them.

3. The third group of people are people who can reasonably be expected to be interested in your products and/or services, but who have never purchased anything from you and have never inquired about your products and/or services either.

The likely reason they haven't contacted you is that they don't know that you even exist.

You remedy that by contacting them with a series of postcards offering free information about how they can benefit from your products and services.

If this list of people is properly selected and if you make an offer that a reasonable person will find very, very difficult to refuse, then your response rate will be high.

That is the whole game in a nutshell. Create or get a list of people who have demonstrated they are interested in the type of product or service you offer. AND/OR Get a list of people extremely likely to be interested even if they haven't already proved they are by buying from you or one of your competitors.

Once you have these lists of people contact them with postcards which offer them the benefits of your products and services and keep making them offers until they inquire and/or buy from you and then ask them to buy more on a regular basis.

If you do what you have just read about you will have more business than you can shake a stick at.

You will have a smile on your face just like the little kid with a belly full of ice cream he/she convinced mom to buy.

Steve Conn is a Marketing Consultant. He consulted PostcardMania before it could afford its own in-house full-time marketing director. Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she's sharing her marketing secrets with others. For more free marketing advice, visit her website at http://www.postcardmania.com

Other Article Sites

findabook.com  moneycd.info  a-mortgage.info   about-lemon-laws.info  aboutstudentloans.info
all-about-publishing.info  auctions-articles.info  bestcollege-university.com  bestispconnection.com
biblefolder.com  blogger-website.com  books-used.info  brokers-guide.info  buywindows.info  cable-dsl.info
career-miner.com  carpel-tunnel.info  cashinaflash.info  cashloanreviews.info  casinobell.com  chat-house.info
clearmycredit.info  collegeloantips.info  crones.info  depression-articles.info   dirnic.net  dishguides.info
divers-below.com  expodog.info   financewizz.com  fire-insurance.info  getgood.info  handleit.net   it-idea.info
health-supplies.info  hosting-right.com  insidealert.com  insurance-facts.info  jobs-employment.info
justgood.info  lookgold.net   lowcost-travel.info  money-source.info  myhostzone.info  numisblog.com
peoplesearchfinder.info  pr-articles.info  realeas.com   refinancing-guides.info  spyware-remove.info
telelot.info  the-law.info   toppaid.info  travel-deals.info  travelcorrect.com  wedding-guide-site.com
your-blog.info  your-credit.info

MORE ARTICLES:

Get Really Affordable Health Insurance In Virginia
There are many ways to find affordable health insurance in Virginia. You can always turn to the tried and true methods of shopping for affordable health insurance online, but sometimes people want to talk to a person face-to-face. If this is the case, you can always visit your local health insurance company and speak with a live health insurance agent about your health insurance needs.

Shoreline Center for Eating Disorder Treatment and Public Health Foundation Enterprise Sign Agreement to Create Charitable Fund for Eating Disorder Tr
Scholarships for Eating Disorder Treatment.

Personalized Business Card Holders: The Student's Alternative Wallet
Student Life Responsibilities

How to Find a Home in Orlando for Rental during Vacation
Orlando is a beautiful city to visit at any time of the year. And because there are hundreds of things to do in Orlando, a weekend vacation is simply not enough. If you want your vacation in this city to be meaningful even in the smallest sense, consider staying a week at the very least. And to save on money, consider procuring a home rental instead of having to pay the expensive daily rates of hotels.

Blackberry Mobile Phones for Business and Pleasure
The entry of the Blackberry mobile phone made it easier for employees to communicate with their customers and home base by providing access to email and other web-based applications. It allows company representatives to stay in touch with customers while they are on the road away from the office. Depending on the design of the Blackberry and the type of software the company uses, its possible to even access files such as Word, Excel, and PowerPoint. For many businesses the Blackberry has become a way of lifean office on the road.

Housing Market Falls -- Veteran Mortgage Company Takes to the Internet and Fights On
Mortgage company www.atpmortgages.com goes online to offer loan solutions and weekly helpful hints on how to save money and achieve greater equity from your home.

Newly Available to Contractors: Home Design with Old World Style
Contractors can now turn to custom woodworking manufacturers to help match Old World remodeling needs.

Small Redesign, Big Impact - Iron Balusters for an Update or Whole New Design Direction in Your Home
Perhaps you?ve been watching HGTV and have gotten the itch to start working on things in your home but aren?t exactly sure where to start. Well, not every redesign project needs to involve a huge structural remodel. Launching into a full home redesign is not always an option ? but there are ways that you can change your home?s look and feel without taking on a project too big to imagine. Sometimes a combination of one smaller structural change and some cosmetic design elements can make a world of difference. An example of this would be to retrofit your staircase or balcony with new elements, such as iron balusters and then work out from there for a new design style.

Fizber.com Introduces Home Listing Audio File Upload
For-sale-by-owner website announces addition of descriptive audio files.

Sashco Launches New Log Home Thermography Training Courses
In a slow building market, Sashco?s new thermographic training courses provide painters, builders, contractors, or anyone looking to start a new business opportunities for added income.

Research Findings Prove Planning Meetings Vital to Small Business Success
Professional meeting venues offer small businesses higher likelihood of success in 2008.

Master Class in Essential Oils for Foot Health
The UK's foot health professionals will be meeting up in Newmarket, UK shortly to attend a two-day master class on essential oils for foot and foot related health.

The Small Business Company Signs with Greenwood & Hall to Launch Internet Marketing Campaign beginning July 2008
The Small Business Company (OTCBB:SBCO), a provider of solutions for small businesses, signs with Greenwood & Hall to provide a range of services in support of a new internet marketing campaign for the Company starting in July 2008. This marks the first of three marketing initiatives the Company intends to launch in the next few months to reach its large target market through online, direct response TV, and print advertising. Included in Greenwood & Halls services are internet advertising, database integration, traffic analysis, and fulfillment.

Football Betting unleashed on the Internet
Football or as the Americans call it soccer has always held a niche position in the sporting world. So its not much of a wonder that this sport is also one of the most popular picks when it comes to online sports betting. Across nations and continents, the adrenalin rush of ninety minutes has seeped through generations for ages. Those who love football know it thoroughly - the best teams, the best players, the best tips and the winning chances. Those who are new to it, find it easy to learn and often end up becoming a loyal fan. Today, most of the sports bets are around football, the biggest money is in football and the whales try their luck sometime or the other in this legendary game of twenty people trying their best to net the sphere...